Digital Marketing News in Review: August 2025
As the great Paul Simon and Art Garfunkel once sang: “August, die she must”. As the eighth month of the year (originally assigned to October in the original Roman Calendar, wouldn’t you know?), August is a time of transition. The pavements dusted with a light sprinkling of dead leaves, there’s an ever-so-slight breeze once the […]
Silence, Brand: The Unwelcome Rise of ‘Chatty’ Marketing Copy
This month, I provide an abridged history of branding and discuss the unsettling rise of relatable marketing copy. Authors note: To fully appreciate the irreverent comedic undertones of the next two paragraphs, a familiarity with the work (and voiceover style) of Adam Curtis, a British documentary-maker, is essential. In the late 90s, a new kind […]
How to Master the Marketing Funnel and Drive Conversions
It’s quite simple, really: the better you know your audience, the more successful you’ll be at converting them into paying customers. Far too often, marketers fail to utilise the information they have available about their target audience, ignoring the importance of understanding each stage of the conversion process and not recognising how this affects consumer […]
Attract, Educate, Convert, Retain: How To Conquer The Four Pillars Of Every SaaS Marketing Strategy
Attract, educate, convert, retain—these are the four pillars of SaaS marketing. Like most pillars, without one, the others fall away. Each marketing pillar relies on the last. But what do they mean? How does one lead into the other? Here, we look at the four pillars of SaaS marketing and how you can use them […]
How to Audit Your Brand SEO Health
If you’re already familiar with brand SEO (check out my previous blog on the basics of brand SEO if not), you might be eager to update your current SEO strategy in the hope that a flood of branded (and unbranded) traffic and an uplift in the SERPs will follow. But before enthusiastically dashing down the […]
What is Brand SEO and Why is it Important?
As an SEO professional, I’ve encountered numerous websites that seem to rank exceptionally well with minimal SEO effort. At times they’ve been client sites (which is of course pretty satisfying for us as an agency!) but when it’s a competitor’s website, you’ll naturally feel frustration — along with a desire to know just how they’re […]
7 Digital Marketing Trends for 2024
While consistency is a key part of seeing great marketing results, the world of digital marketing is always evolving. So, if you want to remain competitive and relevant, it’s time to get clued up on what’s new in marketing for 2024. From understanding what type of content audiences actually want to see next year, to […]
Content Marketing For Ecommerce: A Beginner’s Strategy Guide
So you’ve figured out that content marketing is a great fit to help promote your business. Maybe you’ve written a few blog posts here or there, had a crack at a bit of keyword research, and you’re starting to see promising results. But how can you take your content to the next level? How do […]
The Best Content for Marketing: Why Influencers Are The New Religion
Every year, around 5 million people make the journey to Vatican City, the Pope’s official residence and the world’s smallest country. They crane their necks upwards at the beauty of the Sistine Chapel, gaze in awe at St Peter’s Basilica, and quietly tread the floors of the Vatican Museums.
Beyond Black Friday: How To Capitalise On Your Sales Surge
Once Black Friday is over you’ll probably be breathing a sigh of relief. Most of your orders have been dispatched, your marketing campaigns have wound down, and you can start to focus on pushing seasonal sales as Christmas approaches. But the work doesn’t completely stop there—now is the time to take advantage of all those […]