Silence, Brand: The Unwelcome Rise of ‘Chatty’ Marketing Copy
This month, I provide an abridged history of branding and discuss the unsettling rise of relatable marketing copy. Authors note: To fully appreciate the irreverent comedic undertones of the next two paragraphs, a familiarity with the work (and voiceover style) of Adam Curtis, a British documentary-maker, is essential. In the late 90s, a new kind […]
SEO For Local Businesses: Master Local SEO With Our Guide
If you want to reach local customers online in 2024 (and you absolutely should do), your local SEO needs to be on-point. Whether you’ve got a brick-and-mortar shop and want to increase your in-store footfall, or you’re an ecommerce brand that wants to build up an audience for local delivery, local SEO is essential. Curious? […]
Love Your Links: Digital PR Tactics That Win Coverage, Awareness And Traffic
As algorithms adapt and the rules of the SEO game change, marketers and site owners alike are under increasing pressure to outfox the search engines. And while the SEO arms race has been ongoing for decades, recent advances in AI have intensified the competition significantly. There’s plenty to be said for cutting-edge marketing tactics — […]
What Are the Most Effective Link Building Tactics For Ecommerce Brands?
Link building for ecommerce is notoriously tricky. You’re up against increased competition and cautious prospects, and with a comparative lack of link-worthy web pages on your side, it can seem a gargantuan task. But difficult doesn’t mean impossible. We’ve talked in the past about the power of guest posting as a link building tactic (it’s […]
How to Master the Marketing Funnel and Drive Conversions
It’s quite simple, really: the better you know your audience, the more successful you’ll be at converting them into paying customers. Far too often, marketers fail to utilise the information they have available about their target audience, ignoring the importance of understanding each stage of the conversion process and not recognising how this affects consumer […]
Attract, Educate, Convert, Retain: How To Conquer The Four Pillars Of Every SaaS Marketing Strategy
Attract, educate, convert, retain—these are the four pillars of SaaS marketing. Like most pillars, without one, the others fall away. Each marketing pillar relies on the last. But what do they mean? How does one lead into the other? Here, we look at the four pillars of SaaS marketing and how you can use them […]
How to Audit Your Brand SEO Health
If you’re already familiar with brand SEO (check out my previous blog on the basics of brand SEO if not), you might be eager to update your current SEO strategy in the hope that a flood of branded (and unbranded) traffic and an uplift in the SERPs will follow. But before enthusiastically dashing down the […]
What is Brand SEO and Why is it Important?
As an SEO professional, I’ve encountered numerous websites that seem to rank exceptionally well with minimal SEO effort. At times they’ve been client sites (which is of course pretty satisfying for us as an agency!) but when it’s a competitor’s website, you’ll naturally feel frustration — along with a desire to know just how they’re […]
What is Relevancy & Why Does it Matter? A Digital PR Explainer
Digital PR is our bread and butter here at Seeker. It’s how we secure potent, high-authority links with the kinds of publications that deliver the best results. When it comes to measuring the success of our digital PR campaigns, link juice isn’t the only factor we’re interested in. Sure, a campaign that gained a high […]
Link Building for SaaS Businesses: How to Secure High-Quality SaaS Backlinks
Why is link building important for SaaS brands? Well, in the hyper-competitive landscape that is SaaS, links can be an all-important differentiator between brands vying for the finite attention of consumers and businesses alike. Sure, link building is ultimately about improving search engine rankings; but in the SaaS sphere, it’s also a strategic tool for […]
