How To Add Customer Value Through Content
18 February 2019
Customer value is about making the intangible tangible and the impossible possible. It’s about making an effort to delight and enhance your...
Content Marketing|
Lead the SERPs with optimised tailor-made digital content
It’s no longer enough to have great products or services.
Today, every ambitious brand must have something to say online, with traits and values that draw people in. Content marketing from Seeker pairs superlative technical copywriting with in-depth optimisation for keywords and technical factors. Get in touch today to learn more.
Through blog posts and social media threads, the world’s top brands keep their audiences engaged at all times, making themselves more memorable. And whether they’re offering tips or cracking jokes, they’re providing value that earns them plaudits and builds their profiles. If you aspire to reach that level of loyalty, you need a content strategy of your own.
Compounding this, the production and distribution of digital content is a major factor behind ranking on search engines. Great content picks up links that send powerful signals and attracts engagement that shows the significance of your expertise. And since great content lasts, generating ROI long after being posted, it’s incredibly economical.
Seeker’s content marketers work diligently to create rich and varied digital assets, mixing classic media forms like articles with newer options such as infographics. With our expertise and insight at hand, you can overhaul your brand’s industry presence.
Suiting search engines and readers alike, Seeker content is highly optimised:
Cover essential keywords without compromising readability
Make even dry technical topics accessible and engaging
Nail structural elements such as metadata and microdata
Earn audience loyalty with high-value resources
We create target-driven content resources to yield relevant traffic:
Blog posts
Page optimisations
Technical articles
Product/service guides
Brand guidelines
Assorted digital assets
Our process painstakingly produces impactful content to help you grow:|
Goal analysis
Content produced without a clear goal is inevitably ineffective. Our first task is to understand what you’re ultimately hoping to achieve. More traffic and conversions, yes — but for which products or services? And what pace and scale can you budget for? This information lays the foundation for the project.
Writer familiarisation
To write great content for (and on behalf of) your brand, our writers need to learn as much as they can about your business and your industry. During this step, we’ll invest in research and work closely with you to ensure we get off to a fast start and secure early results.
Media research
In the world of content, being different is an excellent thing, so it’s important to look for the common elements of content distributed in your niche. Once we know the staples (those that work and those that don’t), we can discern ways in which we can set your content apart.
Brand resource audit
Your existing content is highly important. In addition to influencing your search results, it represents your established brand identity. Running a full content audit will highlight opportunities for optimisations (squeezing extra value from old pieces) and topics requiring early prioritisation.
Content production
Having learned enough about your business to get started, we’ll begin production with a focus on filling content gaps. As we proceed, we’ll steadily introduce more ambitious content with the intent of building higher-authority links and getting fresh eyes on your brand.
Iterative improvement
Content trends come and go very quickly, and semi-frequent Google updates sink companies that don’t pay close attention. To keep things on track, we’ll be flexible with our production line, phasing tactics and topics in and out as needed to stay ahead of the game.
Hire a content powerhouse|
Speak to the content marketing experts
Modern brands are judged by their online content, making it more than simply a side project. Committing to high-quality content production will give you a much-needed edge.
Ready to turn your brand into a digital content powerhouse? Speak to a Seeker specialist today, and give your brand the powerful online voice it needs.
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