The “Mean Girls” Principle of Prospecting
How many times have you felt as though you’re simply all out of options when it comes to prospecting for sites to cover your PR pieces or host your backlinks? In the world of outreach, it’s an all-too-common dilemma. But it’s also one that can be solved if you take the correct approach. The solution? […]
How to Plan an Outreach Strategy: A Step by Step Guide
Building a successful SEO outreach campaign from the ground up is no mean feat. Winning high-quality backlinks on authoritative websites doesn’t happen overnight, and the process demands a combination of precision, creativity, and, perhaps most important of all — persistence. Whether you’re a novice looking to add to your foundational knowledge. or you’re an outreach […]
Does Guest Posting Still Work for SEO?
You might remember way back in 2014, when Matt Cutts, then head of Google’s web spam team, announced that “guest blogging is done”. This announcement came just two years after the Penguin update, aimed at those sites seen to be adopting spammy SEO practices to rise in the SERPs. While it didn’t target guest bloggers […]
What is an Outreach Value Proposition? How To Build Links By Adding Value
Despite claims of the dwindling potency of links as a ranking factor, most SEO professionals know they remain high-value digital currency — with the power to build authority and help you scale the SERPs. And when it comes to link building, outreach remains fundamental to the whole process. Your approach to outreaching to prospects can […]
How to Make Your Outreach Emails More Enticing: Cold Emailing Tips For SEO
How many emails do you receive a day? Chances are, even if email isn’t your main channel of communication, your work or personal inbox still gets inundated, and if a sender doesn’t grab your attention, their email is sent straight to junk or even overlooked. Now imagine how the recipients of your outreach emails feel. […]
The Dos and Don’ts of Writing Outreach Emails
Outreach is one of the most crucial aspects of digital marketing, which makes it all the more chilling when you see just how many marketers manage to stuff it up. Good outreach sparks interest, and great outreach completely hooks the recipient, but outreach that’s poor — or even just mediocre — has the potential to […]
Bridging The Gap: Why Digital PR and Outreach Teams Should Collaborate More
As someone who has been in both the Digital PR and Outreach teams here at Seeker, I believe that everyone in PR should do a bit of editorial outreach (and vice versa), at least at the ideation and prospecting stages. After all, digital PR and editorial outreach are two sides of the same coin, inevitably […]
Could You Teach SEO To A Pigeon? How To Nail Your Pitching
It’s one of life’s biggest questions. Maybe circumstances demand it, or maybe you just feel like attempting a feat: either way, you’re tasked with showing a pigeon what SEO is all about. What’s your move? I asked our head honcho Gareth since I know he enjoys a challenge. Here’s how it went down: How would […]
What Is SEO Outreach? Definitions From An Outreach Agency
Is outreach still relevant in the evolving world of SEO? As Google’s algorithms mutate and the organic growth goalposts continue to shift, it remains vital that brands adopt an effective SEO outreach strategy to bolster their backlink network and enhance their online visibility. But SEO outreach is admittedly a hazy concept, and as a strategy, […]
The Anatomy Of An Outstanding Outreach Email
You’ve got your niche, your audience and a solid pitch. So why are your outreach efforts still falling flat? Seeker Senior Campaign Manager, Laura Slingo, takes us through everything she’s learned about writing killer outreach emails, with specific examples to take your outreach efforts from bland to brilliant. Let’s be honest, it’s bloody hard to […]