Mastering PLP Content Indexing: A Guide for Ecommerce SEO Success
During my 7+ years as a technical SEO, I\’ve seen firsthand how fiercely competitive the ecommerce landscape can be. A single SEO mistake can send your site plummeting from the coveted first page of search results, often without you even realising it. While your competitors might boast a superior product range, stronger brand recognition, or […]
How To Get Your Site Ready For Link Building
We’ve talked a lot about the incredible power-up that links can provide to your website and its rankings. But what we often don’t talk about is how to get your website ready for a link building campaign in the first place. While your links are important, what’s just as important is the website they lead […]
SEO For Local Businesses: Master Local SEO With Our Guide
If you want to reach local customers online in 2024 (and you absolutely should do), your local SEO needs to be on-point. Whether you’ve got a brick-and-mortar shop and want to increase your in-store footfall, or you’re an ecommerce brand that wants to build up an audience for local delivery, local SEO is essential. Curious? […]
How to Audit Your Brand SEO Health
If you’re already familiar with brand SEO (check out my previous blog on the basics of brand SEO if not), you might be eager to update your current SEO strategy in the hope that a flood of branded (and unbranded) traffic and an uplift in the SERPs will follow. But before enthusiastically dashing down the […]
What is Brand SEO and Why is it Important?
As an SEO professional, I’ve encountered numerous websites that seem to rank exceptionally well with minimal SEO effort. At times they’ve been client sites (which is of course pretty satisfying for us as an agency!) but when it’s a competitor’s website, you’ll naturally feel frustration — along with a desire to know just how they’re […]
Mastering Google Rich Snippets & Featured Snippets: A Comprehensive Guide
Rich snippets and featured snippets are two important functions of Google’s search results that can shine a crucial spotlight on your web content. Let’s be honest; as an internet user, when you’re searching for a quick answer, that trusty featured snippet box can save you a lot of scrolling time, whereas rich snippets — which […]
The Complete Guide to On-Page and Off-Page SEO
SEO is no easy field to understand, especially when the success of your online business hinges on it. Both on-page and off-page SEO are crucial for any website, and it’s important to know how these two elements differ as well as how they complement each other. Fortunately, as seasoned SEO experts, we’re here to help […]
Why Outsource Your SEO & Link Building Strategy?
If you want to remain competitive in the digital realm — whether you’re looking to increase your online sales, rank for high-value keywords, or grow a healthy backlink profile to increase your authority — you need a stellar SEO and link building strategy. And that’s why so many businesses choose to outsource these services to […]
Does Guest Posting Still Work for SEO?
You might remember way back in 2014, when Matt Cutts, then head of Google’s web spam team, announced that “guest blogging is done”. This announcement came just two years after the Penguin update, aimed at those sites seen to be adopting spammy SEO practices to rise in the SERPs. While it didn’t target guest bloggers […]
Can AI Do Keyword Research?
Automation is transforming the SEO landscape in a multitude of ways — with one important function being streamlining the often laborious keyword research process. Case in point? While a tool such as ChatGPT is not a dedicated keyword research platform, it can provide valuable insights, generate keyword ideas, and automate various aspects of keyword research […]