How to Fix Underperforming Blogs: A Digital Gardener’s Guide to Pruning Content
Writing high-quality content that ranks can be time-consuming, sure, but it’s one of the most powerful ways to create meaningful engagement and drive qualified traffic to your site. That’s why it’s even more frustrating when you don’t see floods of comments, legions of visitors, and a surge in rankings — even after a few months. […]
What is SaaS SEO? A Guide to Organic Growth for SaaS Brands
The term ‘SaaS SEO’ might be something of a miniature tongue-twister (that’s a lot of S’s for one industry-merging catchphrase), but when it comes to Software-as-a-Service, a robust SEO strategy is pretty much non-negotiable. The SaaS industry is currently valued at just shy of $260 billion — experiencing over 300% growth in the past eight […]
What is Digital PR? Understanding Digital PR Services For SEO
Digital PR services are one of the fastest-growing strategies in the marketing space right now. While traditional PR meant billboards and radio features, digital PR opened the doors to creative digital campaigns and major online growth which in today’s digital society is like gold dust! Let’s not forget the important relationship between digital PR and […]
6 Reasons SEO and UX Go Hand-In-Hand
Are you an SEO or UX specialist? Or maybe you’re more of a digital generalist, and you’d like to know more about how these two specialisms connect? We’re here to share the top five reasons why SEO and UX are mutually beneficial skill sets—and show how bringing these two approaches together will help optimise your […]
What Are Backlinks and Are They Still Important for SEO?
“I think they’re important, but I think people overestimate the importance of links.†Speaking at a conference in 2023, Google analyst Gary Illyes questioned whether backlinks are still as important in today’s SEO landscape as they were in — what we’ll refer to as — simpler times. But has the significance of backlink building as […]
A Beginner’s Guide to Keyword Research: Tips, Tools & Best Practices
Keyword research plays a pivotal role in any SEO strategy. A technique that involves identifying and analysing search terms to enhance visibility and rankings in search engine results pages (SERPs), it’s one of the foundations on which SEO is built. Using keywords effectively won’t only help you recognise how to rank higher on Google, but […]
A Guide To Writing For Humans + AI Algorithms: How to Impress Google While Being Authentic
“Hello. I’m Alex, and I write content designed to please machines.†It’s not the most charismatic answer to the question of “what’s your day job?â€, but is it an accurate description? After all, my role demands that the thousands of nouns, verbs, adjectives, and expletives (just kidding, I’d never dream of swearing) I type each […]
How to Make Your Outreach Emails More Enticing: Cold Emailing Tips For SEO
How many emails do you receive a day? Chances are, even if email isn’t your main channel of communication, your work or personal inbox still gets inundated, and if a sender doesn’t grab your attention, their email is sent straight to junk or even overlooked. Now imagine how the recipients of your outreach emails feel. […]
The 12 SEO Tips of Christmas: How to Create a Christmas SEO Strategy
With knitwear making its annual reappearance and Michael Bublé slowly emerging from hibernation, Christmas must be on its merry way. For online businesses, this means bracing for an incoming snow storm, as gift-hungry consumers scour the SERPs and seek out some yuletide inspiration. Hoping to boost traffic (not the crawling-home-for-Christmas kind) and maximise revenue this […]
The Complete Guide to Optimising Your SaaS Brand for AI-Powered Searches
The rise of AI chatbots like ChatGPT and Google Bard is creating new search experiences for SaaS buyers. While it can be incredibly challenging for SaaS brands to rank for competitive keywords in traditional search, optimising your overall brand entity can help your business stand out in AI-driven searches. By taking the time to enhance […]