Digital Marketing News in Review: August 2025
As the great Paul Simon and Art Garfunkel once sang: “August, die she must”. As the eighth month of the year (originally assigned to October in the original Roman Calendar, wouldn’t you know?), August is a time of transition. The pavements dusted with a light sprinkling of dead leaves, there’s an ever-so-slight breeze once the […]
Futureproof PR: Learnings from the Digital PR Summit 2025
Our Seekers get about a bit. Mere weeks after their jaunt to Brighton for BSEO 2025, our trio of digital PR day-trippers (that’s Charlie, Sinead, and Laura) took a second springtime pilgrimage — this time, travelling over 250 miles north of SEO’s favourite seaside locale, to Manchester. Their destination? The Digital PR Summit. After donning […]
BrightonSEO 2025: 10 Talks That Got Us Talking This April
So, another BrightonSEO comes and goes. Is it just us, or do the post-conference withdrawal symptoms hit that little bit harder every time? Alas, not even a swag-loaded tote bag can fill the void — although it certainly helps. Between the meet-and-greets with some of our industry’s best and brightest, the late-night fat-chewing with friends […]
The Bristol Search Index 2023: The Most Popular Search Terms In The City
We analysed search data to reveal the topics on every Bristolian’s mind this year — from their favourite restaurants to the slang they found most perplexing. With 2023 soon to disappear in the rearview mirror, it’s an ideal time to take stock of the year. At Seeker, we like to use the festive season as […]
AI Intrigue: The UK Cities Most Interested In Using Artificial Intelligence
We analysed search data to reveal which cities are most interested in using artificial intelligence and machine learning in the UK. Bill Gates described the latest AI developments as “as fundamental as the creation of the microprocessor, the personal computer, the internet, and the mobile phone”. Equal parts fascinating, brilliant, and existentially unnerving, the technology […]
BrightonSEO September 2023 Takeaways: Reflecting and Turning Experiences Into Action Items
That’s a wrap on brightonSEO 2023. One of Seeker’s PR Specialists shares their favourite memories of the event and advises you to “get out of your comfort zone” if you’re thinking of attending the world’s largest seaside search conference. Beginning in 2010 in a room above a pub, brightonSEO has transformed into a major calendar […]
Digital PR Campaign Review: Pride in Parenting
Digital PR is our bread and butter here at Seeker, but the lightning-fast pace of the marketing world means we rarely have the chance to share our reflections with you, our dear readers. As our clients can attest, we put our hearts and souls into everything we produce, and so in honour of our team’s […]
GA4, AI, and TikTok: A Month in SEO With Annika
What happened in the world of SEO last month? Let’s find out! May was another busy month for Seeker after BrightonSEO, and although we all work very closely together, it’s great to hear a little more from other departments. I caught up with our very own Head of SEO Annika to find out what she […]
Employee Appreciation: The Seeker Way
When was the last time you felt appreciated by your employer? In fairness, it’s not the most straightforward question to answer — for starters, you’ll need to determine what you consider appreciation to mean in the first place. Is it a quick ‘thanks’ via email? A bonus day added to your holiday allowance? A pay […]
The Product Reviews Algorithm Update: What You Need To Know
Product reviews play heavily into Google’s robust traffic flow. Retail (whether online or offline) is a massive industry, and we’re all hungry to ensure that we make the smartest purchases we can: we’re ultimately seeking value for money, strong build quality, reliability, and many other qualities. And since we can’t trust exaggerated claims from sellers […]