Mastering PLP Content Indexing: A Guide for Ecommerce SEO Success
During my 7+ years as a technical SEO, I\’ve seen firsthand how fiercely competitive the ecommerce landscape can be. A single SEO mistake can send your site plummeting from the coveted first page of search results, often without you even realising it. While your competitors might boast a superior product range, stronger brand recognition, or […]
The Good, The Bad And The Ugly: Valuable PR Lessons Ecommerce Brands Can Learn From Community Management
Community management might feel like just another daily task to tick off as part of your social strategy. Replying to queries, handling complaints, responding to tweets—it can often feel like a box to check simply in order to shift it off your to-do list for that day. But for ecommerce brands, it can impart some […]
What Are the Most Effective Link Building Tactics For Ecommerce Brands?
Link building for ecommerce is notoriously tricky. You’re up against increased competition and cautious prospects, and with a comparative lack of link-worthy web pages on your side, it can seem a gargantuan task. But difficult doesn’t mean impossible. We’ve talked in the past about the power of guest posting as a link building tactic (it’s […]
How to Master the Marketing Funnel and Drive Conversions
It’s quite simple, really: the better you know your audience, the more successful you’ll be at converting them into paying customers. Far too often, marketers fail to utilise the information they have available about their target audience, ignoring the importance of understanding each stage of the conversion process and not recognising how this affects consumer […]
6 Reasons SEO and UX Go Hand-In-Hand
Are you an SEO or UX specialist? Or maybe you’re more of a digital generalist, and you’d like to know more about how these two specialisms connect? We’re here to share the top five reasons why SEO and UX are mutually beneficial skill sets—and show how bringing these two approaches together will help optimise your […]
Content Marketing For Ecommerce: A Beginner’s Strategy Guide
So you’ve figured out that content marketing is a great fit to help promote your business. Maybe you’ve written a few blog posts here or there, had a crack at a bit of keyword research, and you’re starting to see promising results. But how can you take your content to the next level? How do […]
Beyond Black Friday: How To Capitalise On Your Sales Surge
Once Black Friday is over you’ll probably be breathing a sigh of relief. Most of your orders have been dispatched, your marketing campaigns have wound down, and you can start to focus on pushing seasonal sales as Christmas approaches. But the work doesn’t completely stop there—now is the time to take advantage of all those […]
How To Build Links To Product Pages Without Looking Like A Spammer
The art of link building stands as a pivotal force, capable of boosting your product pages to the top, if you adopt the right strategy. In this comprehensive guide, we delve into the strategies that transcend the conventional, steering clear of spammy tactics and focusing on the creation of genuine connections, that result in top […]
The 12 SEO Tips of Christmas: How to Create a Christmas SEO Strategy
With knitwear making its annual reappearance and Michael Bublé slowly emerging from hibernation, Christmas must be on its merry way. For online businesses, this means bracing for an incoming snow storm, as gift-hungry consumers scour the SERPs and seek out some yuletide inspiration. Hoping to boost traffic (not the crawling-home-for-Christmas kind) and maximise revenue this […]
How to Prepare Your Site for Black Friday
Black Friday has undeniably become one of the most eagerly anticipated events in the retail calendar. After all, who can resist the allure of a discounted air fryer? For online businesses, Black Friday has gained even more prominence, as online shopping has become the preferred choice for the majority of shoppers wanting to avoid in-person […]