The Paradox of Expertise: Who Can You Trust Amid So Much Conflicting Online “Advice”?
I’ll begin with a tale of late-night woe. As the devoted yet perennially sleep-deprived servant of a five-month-old, fur-covered tyrant (more commonly referred to as a “puppy”), I slumped glassy-eyed and end-of-tether-adjacent onto my sofa, staring down a dilemma: Leave the Big Bad Wolf wannabe to “howl it out”, thus teaching him that his bellows […]
Silence, Brand: The Unwelcome Rise of ‘Chatty’ Marketing Copy
This month, I provide an abridged history of branding and discuss the unsettling rise of relatable marketing copy. Authors note: To fully appreciate the irreverent comedic undertones of the next two paragraphs, a familiarity with the work (and voiceover style) of Adam Curtis, a British documentary-maker, is essential. In the late 90s, a new kind […]
Mastering Google Rich Snippets & Featured Snippets: A Comprehensive Guide
Rich snippets and featured snippets are two important functions of Google’s search results that can shine a crucial spotlight on your web content. Let’s be honest; as an internet user, when you’re searching for a quick answer, that trusty featured snippet box can save you a lot of scrolling time, whereas rich snippets — which […]
The Complete Guide to On-Page and Off-Page SEO
SEO is no easy field to understand, especially when the success of your online business hinges on it. Both on-page and off-page SEO are crucial for any website, and it’s important to know how these two elements differ as well as how they complement each other. Fortunately, as seasoned SEO experts, we’re here to help […]
How To Write A Press Release For Digital PR (The Seeker Way)
When it comes to building links, quality is just as important as quantity. But how does one make the leap from building links via specialised, niche sites to receiving press coverage from national news networks? Press releases—that\’s how. Here\’s the thing—journalists are extremely busy individuals. They\’re overworked, over-caffeinated, and oftentimes uninspired. This sucks for them, […]
How to Fix Underperforming Blogs: A Digital Gardener’s Guide to Pruning Content
Writing high-quality content that ranks can be time-consuming, sure, but it’s one of the most powerful ways to create meaningful engagement and drive qualified traffic to your site. That’s why it’s even more frustrating when you don’t see floods of comments, legions of visitors, and a surge in rankings — even after a few months. […]
Content Marketing For Ecommerce: A Beginner’s Strategy Guide
So you’ve figured out that content marketing is a great fit to help promote your business. Maybe you’ve written a few blog posts here or there, had a crack at a bit of keyword research, and you’re starting to see promising results. But how can you take your content to the next level? How do […]
The Best Content for Marketing: Why Influencers Are The New Religion
Every year, around 5 million people make the journey to Vatican City, the Pope’s official residence and the world’s smallest country. They crane their necks upwards at the beauty of the Sistine Chapel, gaze in awe at St Peter’s Basilica, and quietly tread the floors of the Vatican Museums.
A Guide To Writing For Humans + AI Algorithms: How to Impress Google While Being Authentic
“Hello. I’m Alex, and I write content designed to please machines.” It’s not the most charismatic answer to the question of “what’s your day job?”, but is it an accurate description? After all, my role demands that the thousands of nouns, verbs, adjectives, and expletives (just kidding, I’d never dream of swearing) I type each […]
Why Your Content Marketing Needs To Go Beyond Blog Posts
Whether for B2B or B2C, content marketing serves as a powerful brand growth tool, extending beyond mere blog posts. A robust content strategy should encompass a variety of formats to effectively reach a wider audience. Given the expansive creative possibilities in content marketing, seize the opportunity! Here\’s a guide on diversifying your content strategy for […]