Why Content Marketing Works For Any Niche Or Business
Content marketing refers to the creation and promotion of online content (everything from blogs and videos to social media and whitepapers) in a bid to promote a brand’s products or services. It’s a broad definition, and one that doesn’t quite do justice to the sheer variety and breadth of how it can be applied. Used […]
5 Creative Ways Of Using Content To Promote Your Business
Great content is your gateway to business growth. Optimised content drives traffic, helping your site rise in the SERPs, and getting your brand in front of potential customers. But while this strategy is certainly important, SEO takes time to see the effect, so while this is still a worthwhile approach, you won’t get immediate success. […]
How To Keep Your SEO-Driven Content Strategy Creative
SEO is essential for your content strategy. Your blog is one of the primary entry points for customers to your brand, so optimising it is vital. But it’s easy to focus too much on your keyword research, playing to the algorithm and neglecting your content’s creative value. Thankfully, it is still possible to create SEO-driven […]
10 Best Content Marketing Training Videos You Can Watch On Your WFH Lunch Break
The power of video as a training resource is well-established. A blend of visual and audio instruction makes video the perfect medium through which to convey otherwise dense or complex information. Message retention rates are also higher through video — 95% of a video’s message is retained by viewers, compared to just 10% when that […]
7 Ways To Approach Blogging For Your Ecommerce Brand
Here at Seeker, we’re big blogging aficionados. In fact, it wouldn’t be unreasonable to describe our content calendar as chock-a-block with lots o’ blogs. It’s a tremendously versatile and creatively engaging practice, and it has the potential for incredible ROI — particularly for ecommerce brands. That’s right: blogs mean sales. If you want to maximise […]
How To Write Blog Posts About Your SaaS Product
You might have the best SaaS product in the world, but without a solid content strategy behind it, it ain’t worth jack. Blogging is crucial for SaaS brands. It streamlines user onboarding, and helps you craft a user story with credibility.
How To Add Customer Value Through Content
Customer value is about making the intangible tangible and the impossible possible. It’s about making an effort to delight and enhance your customers’ experience where lesser brands don’t bother.
How to Write Faster: Speed Up With These Productivity Tips
Time is a luxury that content marketers of all varieties are rarely afforded. This is something that you learn quickly when you get involved with the daily grind of digital marketing in particular. There’s too much to do, the clients want results, and you spend an hour contemplating your situation before you realise that you’ve […]
The Power Of Storytelling For Creative Content
Storytelling is the most powerful way to sell new ideas. From the football team you support to the way you voted on Brexit, think about it for a second. Whether it’s tales of past glories shared by a relative or promises from politicians, decisions are often made depending on a supporting narrative. In this context, […]
Lights, Camera, Action – Why Financial Services Should Embrace Video Content
Video is a hugely valuable and often overlooked element of a complete marketing strategy, particularly when it comes to financial services companies. Long dead are the days of video being a shiny add-on sold in by digital agencies to prise more media spend out of clients, hiding behind vanity metrics with only tenuous links to […]