The Good, The Bad And The Ugly: Valuable PR Lessons Ecommerce Brands Can Learn From Community Management
Community management might feel like just another daily task to tick off as part of your social strategy. Replying to queries, handling complaints, responding to tweets—it can often feel like a box to check simply in order to shift it off your to-do list for that day. But for ecommerce brands, it can impart some […]
The Best Content for Marketing: Why Influencers Are The New Religion
Every year, around 5 million people make the journey to Vatican City, the Pope’s official residence and the world’s smallest country. They crane their necks upwards at the beauty of the Sistine Chapel, gaze in awe at St Peter’s Basilica, and quietly tread the floors of the Vatican Museums.
5 Ways For A New Business To Create Social Proof
People tend to stay away from new businesses. What if they’re untrustworthy or incompetent? Avoiding unknown quantities allows us to avoid risk. There are plenty of companies around that are completely familiar, after all—consider the Amazons and Googles of the world. If you just want to have a safe customer experience, you can always turn […]
How To Increase Your Brand Equity Through Smart Social Media
Brand equity can lift a business above its competitors. Even if your products are more expensive than your rivals, good brand equity can draw customers to your business in their droves. In short, brand equity is vital for your company to thrive in your niche. Here, we look at what brand equity is, why it […]
Moving With The Times: How Social Storytelling Is Transforming Journalism
An Interview With Adam Crowther – Multimedia Journalist at BBC Radio Bristol Back in May, the Seeker Digital team went on a BBC studio tour as part of a company day out. While we were there, we were lucky enough to meet Adam Crowther, who popped into the newsroom to tell us a little about […]