AI Intrigue: The UK Cities Most Interested In Using Artificial Intelligence
We analysed search data to reveal which cities are most interested in using artificial intelligence and machine learning in the UK. Bill Gates described the latest AI developments as “as fundamental as the creation of the microprocessor, the personal computer, the internet, and the mobile phone”. Equal parts fascinating, brilliant, and existentially unnerving, the technology […]
Why Embracing AI Doesn’t Mean Selling Your Soul (or Losing Your Job)
There are plenty of arguments to be made against AI, from the philosophical — that it’s removing a critical part of the creative process, the human architect — to the ethical, the concern that millions of jobs will be replaced or eradicated altogether. But while these ideas are both distressing and entirely valid, it’s also […]
Bridging The Gap: Why Digital PR and Outreach Teams Should Collaborate More
As someone who has been in both the Digital PR and Outreach teams here at Seeker, I believe that everyone in PR should do a bit of editorial outreach (and vice versa), at least at the ideation and prospecting stages. After all, digital PR and editorial outreach are two sides of the same coin, inevitably […]
Why Using AI Shouldn\’t Be Discouraged: Artificial Intelligence Appreciation Day
July 16th marks Artificial Intelligence Appreciation Day — a time to celebrate AI tech\’s history and accomplishments, including some of the creative and efficient ways it’s helping us today. I caught up with Alistair Clarke, our currently-untitled marketing and automation guy, to discuss the positive impact that AI is having on digital marketing industries and […]
SEO, AI, and The Future of Link Building
June has already flown by, with plenty going on at Seeker HQ as always. But one topic that’s been at the forefront of all of our minds (and work) recently is AI. Everyone and their dog is talking about AI right now, and it’s causing significant ripples across the SEO industry. So, is AI a […]
Campaign Review: Pride in Parenting
Digital PR is our bread and butter here at Seeker, but the lightning-fast pace of the marketing world means we rarely have the chance to share our reflections with you, our dear readers. As our clients can attest, we put our hearts and souls into everything we produce, and so in honour of our team’s […]
The ‘Write’ Stuff: A Day In The Life of a Seeker Copywriter
National Writing Day is an annual celebration of wordsmithery, championing the power of the written word and seeking to inspire young people to embrace their inner creatives. Well then, what better excuse to shine a light on our esteemed scribes here at Seeker? Our team of in-house copywriters is responsible for some truly dazzling word-based […]
Employee Appreciation: The Seeker Way
When was the last time you felt appreciated by your employer? In fairness, it’s not the most straightforward question to answer — for starters, you’ll need to determine what you consider appreciation to mean in the first place. Is it a quick ‘thanks’ via email? A bonus day added to your holiday allowance? A pay […]
Spotlight on… The Seeker Outreach Team
Outreach is at the heart of what we do at Seeker. Working in an agency, we use a variety of different tools, tactics, and strategies to help our diverse client base soar in the SERPs. As such, every day presents new challenges and tasks—but what does that actually involve? We spoke to our Head of […]
How Seeker Promotes A Positive Work Culture For Our Remote Team
Hello! I’m Becs, Seeker’s Office Manager. As well as making sure the day-to-day of the agency runs smoothly, I’m also responsible for ensuring the team stays positive when times are tough. A positive work culture is important here at Seeker HQ. Even before the pandemic arrived, a friendly, thriving team culture was a priority for […]
