The Paradox of Expertise: Who Can You Trust Amid So Much Conflicting Online “Advice”?
I’ll begin with a tale of late-night woe. As the devoted yet perennially sleep-deprived servant of a five-month-old, fur-covered tyrant (more commonly referred to as a “puppy”), I slumped glassy-eyed and end-of-tether-adjacent onto my sofa, staring down a dilemma: Leave the Big Bad Wolf wannabe to “howl it out”, thus teaching him that his bellows […]
The Bristol Search Index 2023: The Most Popular Search Terms In The City
We analysed search data to reveal the topics on every Bristolian’s mind this year — from their favourite restaurants to the slang they found most perplexing. With 2023 soon to disappear in the rearview mirror, it’s an ideal time to take stock of the year. At Seeker, we like to use the festive season as […]
AI Intrigue: The UK Cities Most Interested In Using Artificial Intelligence
We analysed search data to reveal which cities are most interested in using artificial intelligence and machine learning in the UK. Bill Gates described the latest AI developments as “as fundamental as the creation of the microprocessor, the personal computer, the internet, and the mobile phone”. Equal parts fascinating, brilliant, and existentially unnerving, the technology […]
Why Embracing AI Doesn’t Mean Selling Your Soul (or Losing Your Job)
There are plenty of arguments to be made against AI, from the philosophical — that it’s removing a critical part of the creative process, the human architect — to the ethical, the concern that millions of jobs will be replaced or eradicated altogether. But while these ideas are both distressing and entirely valid, it’s also […]
Digital PR Campaign Review: Pride in Parenting
Digital PR is our bread and butter here at Seeker, but the lightning-fast pace of the marketing world means we rarely have the chance to share our reflections with you, our dear readers. As our clients can attest, we put our hearts and souls into everything we produce, and so in honour of our team’s […]
Employee Appreciation: The Seeker Way
When was the last time you felt appreciated by your employer? In fairness, it’s not the most straightforward question to answer — for starters, you’ll need to determine what you consider appreciation to mean in the first place. Is it a quick ‘thanks’ via email? A bonus day added to your holiday allowance? A pay […]
#WhereYouShopMatters: Celebrating Bristol’s Indie Retailers
If I had a quid for every time I said out loud what a hectic year 2020 has been, I’d have enough money to buy petrol for a round trip to Barnard Castle to test my eyesight and have a bit left over to enjoy a substantial meal of a scotch egg with a pint […]
Female Tech Entrepreneurs: Celebrating Today’s Innovators And Pioneers
The roadblocks placed to halt the advancement of female entrepreneurs have never proven entirely effective. Courage and genius invariably spring through, and history is littered with examples of this. It must be noted, though, that some industries have done more than others to move past restrictive traditions. Does the tech world belong in that category? […]
Seeker Celebrates Black History Month
The death of George Floyd while under police custody earlier this year sparked outrage across the globe. Then, in June, Bristolian Black Lives Matter protestors toppled a statue of slave trader Edward Colston—one of many actions that reflected Britons’ discontent with how black people continue to be treated in America, the UK and beyond. At […]
Bristol To St. Petersburg: The Women Leading The Way In Digital
International Women’s Day is a celebration of women everywhere held each year on the 8th of March. This year Seeker Digital is celebrating International Women’s Day by sharing our love for a few (of the many) leading ladies in digital across the globe – including our inspirational female team. We\’d love to feature more but […]