SEO For Local Businesses: Master Local SEO With Our Guide
If you want to reach local customers online in 2024 (and you absolutely should do), your local SEO needs to be on-point. Whether you’ve got a brick-and-mortar shop and want to increase your in-store footfall, or you’re an ecommerce brand that wants to build up an audience for local delivery, local SEO is essential. Curious? […]
The Good, The Bad And The Ugly: Valuable PR Lessons Ecommerce Brands Can Learn From Community Management
Community management might feel like just another daily task to tick off as part of your social strategy. Replying to queries, handling complaints, responding to tweets—it can often feel like a box to check simply in order to shift it off your to-do list for that day. But for ecommerce brands, it can impart some […]
Love Your Links: Digital PR Tactics That Win Coverage, Awareness And Traffic
As algorithms adapt and the rules of the SEO game change, marketers and site owners alike are under increasing pressure to outfox the search engines. And while the SEO arms race has been ongoing for decades, recent advances in AI have intensified the competition significantly. There’s plenty to be said for cutting-edge marketing tactics — […]
Attract, Educate, Convert, Retain: How To Conquer The Four Pillars Of Every SaaS Marketing Strategy
Attract, educate, convert, retain—these are the four pillars of SaaS marketing. Like most pillars, without one, the others fall away. Each marketing pillar relies on the last. But what do they mean? How does one lead into the other? Here, we look at the four pillars of SaaS marketing and how you can use them […]
The “Mean Girls” Principle of Prospecting
How many times have you felt as though you’re simply all out of options when it comes to prospecting for sites to cover your PR pieces or host your backlinks? In the world of outreach, it’s an all-too-common dilemma. But it’s also one that can be solved if you take the correct approach. The solution? […]
What is Relevancy & Why Does it Matter? A Digital PR Explainer
Digital PR is our bread and butter here at Seeker. It’s how we secure potent, high-authority links with the kinds of publications that deliver the best results. When it comes to measuring the success of our digital PR campaigns, link juice isn’t the only factor we’re interested in. Sure, a campaign that gained a high […]
15 of The Best GPTs Available Today
By now, most of us are familiar with ChatGPT and its seemingly limitless uses. Sometimes though, the boundless possibilities offered by OpenAI’s wonder tool can leave you feeling dumbstruck. It’s the blank page effect — a creative block manifested in the face of infinite creative options. Enter GPTs; tailor-made versions of ChatGPT that anyone (provided […]
Why Outsource Your SEO & Link Building Strategy?
If you want to remain competitive in the digital realm — whether you’re looking to increase your online sales, rank for high-value keywords, or grow a healthy backlink profile to increase your authority — you need a stellar SEO and link building strategy. And that’s why so many businesses choose to outsource these services to […]
How To Write A Press Release For Digital PR (The Seeker Way)
When it comes to building links, quality is just as important as quantity. But how does one make the leap from building links via specialised, niche sites to receiving press coverage from national news networks? Press releases—that\’s how. Here\’s the thing—journalists are extremely busy individuals. They\’re overworked, over-caffeinated, and oftentimes uninspired. This sucks for them, […]
7 Digital Marketing Trends for 2024
While consistency is a key part of seeing great marketing results, the world of digital marketing is always evolving. So, if you want to remain competitive and relevant, it’s time to get clued up on what’s new in marketing for 2024. From understanding what type of content audiences actually want to see next year, to […]
