The Bristol Search Index 2023: The Most Popular Search Terms In The City
We analysed search data to reveal the topics on every Bristolian’s mind this year — from their favourite restaurants to the slang they found most perplexing. With 2023 soon to disappear in the rearview mirror, it’s an ideal time to take stock of the year. At Seeker, we like to use the festive season as […]
Can AI Do Keyword Research?
Automation is transforming the SEO landscape in a multitude of ways — with one important function being streamlining the often laborious keyword research process. Case in point? While a tool such as ChatGPT is not a dedicated keyword research platform, it can provide valuable insights, generate keyword ideas, and automate various aspects of keyword research […]
What is an Outreach Value Proposition? How To Build Links By Adding Value
Despite claims of the dwindling potency of links as a ranking factor, most SEO professionals know they remain high-value digital currency — with the power to build authority and help you scale the SERPs. And when it comes to link building, outreach remains fundamental to the whole process. Your approach to outreaching to prospects can […]
Building E-E-A-T With Digital PR
Just like some of the more unpleasant people you’ve encountered in everyday life — Google loves to judge… The company’s highly complex, deeply mysterious search algorithm has all sorts of ways of determining whether a website is worthy of climbing up to the top of the results page, but thankfully, not all of these factors […]
What is SaaS SEO? A Guide to Organic Growth for SaaS Brands
The term ‘SaaS SEO’ might be something of a miniature tongue-twister (that’s a lot of S’s for one industry-merging catchphrase), but when it comes to Software-as-a-Service, a robust SEO strategy is pretty much non-negotiable. The SaaS industry is currently valued at just shy of $260 billion — experiencing over 300% growth in the past eight […]
What is Digital PR? Understanding Digital PR Services For SEO
Digital PR services are one of the fastest-growing strategies in the marketing space right now. While traditional PR meant billboards and radio features, digital PR opened the doors to creative digital campaigns and major online growth which in today’s digital society is like gold dust! Let’s not forget the important relationship between digital PR and […]
AI Intrigue: The UK Cities Most Interested In Using Artificial Intelligence
We analysed search data to reveal which cities are most interested in using artificial intelligence and machine learning in the UK. Bill Gates described the latest AI developments as “as fundamental as the creation of the microprocessor, the personal computer, the internet, and the mobile phone”. Equal parts fascinating, brilliant, and existentially unnerving, the technology […]
A Beginner’s Guide to Keyword Research: Tips, Tools & Best Practices
Keyword research plays a pivotal role in any SEO strategy. A technique that involves identifying and analysing search terms to enhance visibility and rankings in search engine results pages (SERPs), it’s one of the foundations on which SEO is built. Using keywords effectively won’t only help you recognise how to rank higher on Google, but […]
A Guide To Writing For Humans + AI Algorithms: How to Impress Google While Being Authentic
“Hello. I’m Alex, and I write content designed to please machines.” It’s not the most charismatic answer to the question of “what’s your day job?”, but is it an accurate description? After all, my role demands that the thousands of nouns, verbs, adjectives, and expletives (just kidding, I’d never dream of swearing) I type each […]
The Complete Guide to Optimising Your SaaS Brand for AI-Powered Searches
The rise of AI chatbots like ChatGPT and Google Bard is creating new search experiences for SaaS buyers. While it can be incredibly challenging for SaaS brands to rank for competitive keywords in traditional search, optimising your overall brand entity can help your business stand out in AI-driven searches. By taking the time to enhance […]
