How to Prepare Your Site for Black Friday
Black Friday has undeniably become one of the most eagerly anticipated events in the retail calendar. After all, who can resist the allure of a discounted air fryer? For online businesses, Black Friday has gained even more prominence, as online shopping has become the preferred choice for the majority of shoppers wanting to avoid in-person […]
Why is Black Friday Important For Your Online Business? Ecommerce SEO Tips + More
Alongside Christmas, Black Friday is permanently marked on the business calendar as one of the most important sales periods of the year. And no matter what your niche is, participation is an ideal (and often exhilarating) way of attracting new customers, and keeping your regulars happy too — a win-win, if you will. However, many […]
5 Reasons Every Digital Marketer Should Attend BrightonSEO
If you’ve attended BrightonSEO at any point during the past seven years, chances are you’ve spotted a Seekerite or two, decked out in our finest Seeker-branded gear, manning our custom-built stand (selfie pod and all), furiously scribbling notes at the back of the auditorium, and generally mingling and hobnobbing with fellow SEO habitués. After first […]
How To Network Like a Pro: Building Connections at BrightonSEO
It all started in 2010, in a tiny room above a pub. What began as a few friends mulling over the latest SEO trends and techniques has since morphed into a staple fixture on the industry’s now jam-packed events calendar. BrightonSEO — or if you’re part of the in-crowd, BSEO — is the SEO conference; […]
Why Your Content Marketing Needs To Go Beyond Blog Posts
Whether for B2B or B2C, content marketing serves as a powerful brand growth tool, extending beyond mere blog posts. A robust content strategy should encompass a variety of formats to effectively reach a wider audience. Given the expansive creative possibilities in content marketing, seize the opportunity! Here\’s a guide on diversifying your content strategy for […]
Why Content Marketing Works For Any Niche Or Business
Content marketing refers to the creation and promotion of online content (everything from blogs and videos to social media and whitepapers) in a bid to promote a brand’s products or services. It’s a broad definition, and one that doesn’t quite do justice to the sheer variety and breadth of how it can be applied. Used […]
5 Ways For A New Business To Create Social Proof
People tend to stay away from new businesses. What if they’re untrustworthy or incompetent? Avoiding unknown quantities allows us to avoid risk. There are plenty of companies around that are completely familiar, after all—consider the Amazons and Googles of the world. If you just want to have a safe customer experience, you can always turn […]
Why Link Building Might Be Your Most Underutilised Marketing Channel
There are countless tools in the digital marketer’s toolbox. Email, PPC, social, PR, affiliates, inbound, content… The list goes on. They’re all popular, effective, and used widely across the industry. Link building rarely appears in a marketer’s list of preferred strategies. And yet, it is just as valuable as these other marketing strategies, delivering SEO […]
5 Creative Ways Of Using Content To Promote Your Business
Great content is your gateway to business growth. Optimised content drives traffic, helping your site rise in the SERPs, and getting your brand in front of potential customers. But while this strategy is certainly important, SEO takes time to see the effect, so while this is still a worthwhile approach, you won’t get immediate success. […]
How To Increase Your Brand Equity Through Smart Social Media
Brand equity can lift a business above its competitors. Even if your products are more expensive than your rivals, good brand equity can draw customers to your business in their droves. In short, brand equity is vital for your company to thrive in your niche. Here, we look at what brand equity is, why it […]