How Your SaaS Business Can Own Its Brand Positioning
Do you find yourself attracting perfectly qualified customers or are you in a constant state of churn? With many SaaS companies generally focusing on the tech behind the product, it’s not uncommon to see a culture that doesn’t believe in branding. The first stage of a SaaS product’s lifecycle involves identifying a problem, then providing […]
Testimonials: Are You Doing Enough To Earn Your Customers Trust?
With 92% of customers reading testimonials and reviews while considering a purchase, and 88% of them trusting online reviews just as much as a personal recommendation, it’s clear that this kind of social proof is a significant driving force in nurturing customer trust and increasing sales. But the benefits of reviews don’t stop there. They […]
How Emerging Technologies Can Help You Win Over Customers
What’s the biggest takeaway from Adweek’s NEXTECH conference? Marketing’s future is data-driven, and it’s time to get on-board. Our tech-savvy Marketing Manager, Lauren Balasco, shares her insights—detailing how marketers can use emerging AI technology to give their influencer campaigns a competitive edge. The new possibilities of AI How has the rapid evolution of emerging technology […]
4 Marketing Insights You Can Learn In 99 Seconds
Could you pitch a winning idea in 99 seconds? That was the challenge set by the organisers of last week’s MadFest 99//Club—and taken up by some of the biggest names in marketing. Everyone from Rory Sutherland to Vicki Maguire took to the video call stage, presenting their short but sweet insight bombs before a horn […]
10 Best Content Marketing Training Videos You Can Watch On Your WFH Lunch Break
The power of video as a training resource is well-established. A blend of visual and audio instruction makes video the perfect medium through which to convey otherwise dense or complex information. Message retention rates are also higher through video — 95% of a video’s message is retained by viewers, compared to just 10% when that […]
How to Grow Your Audience: Lessons From BBC Bristol – Part II
Welcome to Part II of our write-up for BBC Bristol’s ‘Big Ideas’. In the final part of this insightful presentation, two of the top multimedia journalists at BBC Radio Bristol shared their thoughts on how to grow your audience using social media and the powerful new medium of digital storytelling. Unfortunately by this point, the […]
How to Grow Your Audience: Lessons From BBC Bristol – Part I
Last week I attended a talk at BBC Bristol as part of ‘Bristol’s Big Ideas’. In this insightful talk about growing your audience – particularly in the digital space – three speakers from BBC Bristol (and one from Bristol’s Watershed) discussed how new media is overtaking the old and what we can do to keep […]