Gamification and link building – what’s the link? Becky tells all.
- Speaker: Becky Simms
- Job role and company: Founder and CEO at Reflect Digital
- Website: https://www.reflectdigital.co.uk/
- Twitter profile: @BeckyReflect
- LinkedIn profile: https://www.linkedin.com/in/beckyreflectdigital
- Link to the slides: https://www.reflectdigital.co.uk/blog/gamification-brightonseo-19
What was the talk about?
58% of people said that online marketing and ads have no influence on their buying habits, but Becky Simms may have a way around that. Simms pointed out that introducing games into a client’s marketing just may grab the attention of the naysayers.
But first, a list of requirements: Simms pointed out that your game needs to be part of a digital strategy, it needs to be link worthy, and it needs to be suited to your target audience. In addition, you must identify and consider various campaign goals, such as data collection, before starting to develop your game.
Lastly, Simms took us through the steps to get your game seen. She gave great suggestions such as contacting influencers and journalists with snippets of your game rather than giving press releases. This way, you can pique intrigue and also get feedback as to what can be improved. Other helpful tips included researching and learning from any games your competitors have done, considering all viable devices, building your campaign around a holiday or event, and ensuring that it doesn’t end up being too sales-focused.
“In a FORTNITE you can build a tonne of links.”
Potential impact on the industry
Games are, engaging by nature, so it makes perfect sense for them to be paired with marketing. Gamification won’t work in all cases, of course, nor does it suit all brands… but the potential impact is huge. It’s just a matter of picking the right circumstances, and finding ways to navigate the common hurdles (such as the general reluctance people have to allow their data to be shared).
— Reflect Digital (@ReflectDigital) April 12, 2019
- Gamification is often fun and engaging.
- If you do it, make sure that you get something from it.