Conversational content | Seeker Digital

Start conversations online

Content is an exchange between your website and its audience. So make it a good one. Start by seeking to educate and entertain first, then sell.

In order to get real results from content, you need to approach production from a strategic angle. Use assets as collateral for your marketing campaigns. Dominate the search results with an idea your competition will wish they’d had first.

Strategic content fulfils business goals and objectives, not the copywriter’s fantasies.

Re-usable business asset that doesn’t depreciate

Linkable asset for search and PR campaigns

Relevancy and authority builders

Great marketing ROI

Content creation process

Stage 1

Research & discovery phase

Everything starts with data. We seek high value media targets and niche influencers, and scope out user personas and the competition.

Stage 2

Ideation

What will success look like for you? We will get buy-in pre-production to ensure that our ideas meet all your business KPIs. We’ll map out ideas and pitch until we can pitch no more… all to make sure that we’ve landed on the right story and killer hook.

Stage 3

Production

We want to appeal to subject matter experts. We will find the stats, state the case, and create the story. Copy, design, development, stats, expert input, compliancy and legal — this is end-to-end content asset creation.

Stage 4

Seeding

First, we go after earned media. We reach out to high value targets and negotiate a placement for your brand. Pitch it right, and you’ll just naturally get coverage.

Stage 5

Promotion

Next, we go to owed media where we give our campaign legs. Guaranteed coverage through our Mention Me community kickstarts the natural momentum.

Stage 6

Results

Measuring KPIs like it matters. End-to-end funnel reporting that tracks everything, but also sets us up for the next stage. How can we learn from this and 10x it next time?

Who is involved in our content campaigns?

Developers, designers, technical SEOs, PR managers, copywriters, outreach managers, email deliverability experts, PPC managers, social strategists….

The list goes on. And everyone brings their own expertise to the table.

Measurable content goals

Links

Traffic

Relationships

Brand uplift

Social engagement & traffic

Multichannel conversions

Agile outreach

We will drill down into data to find the stories that people want to hear. Agility will get you to the front of the queue in today’s media landscape.

Other SEO agencies use us for content production because they can’t handle the heat.

This is not about whacking something up and hoping it sticks — we manufacture and productise content in order to refine it, distill it, and ultimately nail it.

We even built an ecommerce app for this stuff.