Everything starts with data. We seek high value media targets and niche influencers, and scope out user personas and the competition.
What will success look like for you? We will get buy-in pre-production to ensure that our ideas meet all your business KPIs. We’ll map out ideas and pitch until we can pitch no more… all to make sure that we’ve landed on the right story and killer hook.
We want to appeal to subject matter experts. We will find the stats, state the case, and create the story. Copy, design, development, stats, expert input, compliancy and legal — this is end-to-end content asset creation.
First, we go after earned media. We reach out to high value targets and negotiate a placement for your brand. Pitch it right, and you’ll just naturally get coverage.
Next, we go to owed media where we give our campaign legs. Guaranteed coverage through our Mention Me community kickstarts the natural momentum.
Measuring KPIs like it matters. End-to-end funnel reporting that tracks everything, but also sets us up for the next stage. How can we learn from this and 10x it next time?
Developers, designers, technical SEOs, PR managers, copywriters, outreach managers, email deliverability experts, PPC managers, social strategists….
The list goes on. And everyone brings their own expertise to the table.