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Content Audits: How We Use Search Intent To Identify A Goldmine Of Opportunities

As featured in BrightonSEO’s Marketing Conference Oct 2020

Looking to increase organic traffic or revenue to your website? Then a content audit tailored to your site’s goals is vital.

It is important to understand where your website content is providing the most value, and where it’s holding you back.

This presentation from our Senior Client Manager, Paul Wilkinson, takes you through our tried and tested Seeker Content Audit process to do just that—demonstrating how you can identify, improve and repurpose underperforming content to ensure it performs at its best.

You’ll also find a downloadable Content Audit Template to evaluate your own website content, pinpoint any weak spots and optimise to better serve your business goals.

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Download our free Content Audit Template

Our Content Audit Template is the spreadsheet you need to start analysing and optimising your website content. Review everything from revenue generated on each page to keyword data, then decide which actions to take (from optimisation to page rewrites) as a result of your findings.

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Ace your content approach

The best content is the kind that drives results. So we combine search and creativity to power up your value exchange and make the most of your copy. Traffic, links, shares, sales — your content needs to do all that (and more).

Whether you’re embarking on that first content audit or in-depth keyword research, work with us and you’ll get a content strategy that engages your target audience and delivers results.

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Enterprise content strategy

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Granular keyword & audience research

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Editorial calendars

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Blog management

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Linkable assets

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Persuasive copy

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Content production scale

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Editing & content optimisation

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Specialist technical writers

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Measurable content goals