Digital Marketing News in Review: August 2025
As the great Paul Simon and Art Garfunkel once sang: “August, die she must”. As the eighth month of the year (originally assigned to October in the original Roman Calendar, wouldn’t you know?), August is a time of transition. The pavements dusted with a light sprinkling of dead leaves, there’s an ever-so-slight breeze once the […]
Futureproof PR: Learnings from the Digital PR Summit 2025
Our Seekers get about a bit. Mere weeks after their jaunt to Brighton for BSEO 2025, our trio of digital PR day-trippers (that’s Charlie, Sinead, and Laura) took a second springtime pilgrimage — this time, travelling over 250 miles north of SEO’s favourite seaside locale, to Manchester. Their destination? The Digital PR Summit. After donning […]
Silence, Brand: The Unwelcome Rise of ‘Chatty’ Marketing Copy
This month, I provide an abridged history of branding and discuss the unsettling rise of relatable marketing copy. Authors note: To fully appreciate the irreverent comedic undertones of the next two paragraphs, a familiarity with the work (and voiceover style) of Adam Curtis, a British documentary-maker, is essential. In the late 90s, a new kind […]
How To Get Your Site Ready For Link Building
We’ve talked a lot about the incredible power-up that links can provide to your website and its rankings. But what we often don’t talk about is how to get your website ready for a link building campaign in the first place. While your links are important, what’s just as important is the website they lead […]
SEO For Local Businesses: Master Local SEO With Our Guide
If you want to reach local customers online in 2024 (and you absolutely should do), your local SEO needs to be on-point. Whether you’ve got a brick-and-mortar shop and want to increase your in-store footfall, or you’re an ecommerce brand that wants to build up an audience for local delivery, local SEO is essential. Curious? […]
The Good, The Bad And The Ugly: Valuable PR Lessons Ecommerce Brands Can Learn From Community Management
Community management might feel like just another daily task to tick off as part of your social strategy. Replying to queries, handling complaints, responding to tweets—it can often feel like a box to check simply in order to shift it off your to-do list for that day. But for ecommerce brands, it can impart some […]
What Are the Most Effective Link Building Tactics For Ecommerce Brands?
Link building for ecommerce is notoriously tricky. You’re up against increased competition and cautious prospects, and with a comparative lack of link-worthy web pages on your side, it can seem a gargantuan task. But difficult doesn’t mean impossible. We’ve talked in the past about the power of guest posting as a link building tactic (it’s […]
Attract, Educate, Convert, Retain: How To Conquer The Four Pillars Of Every SaaS Marketing Strategy
Attract, educate, convert, retain—these are the four pillars of SaaS marketing. Like most pillars, without one, the others fall away. Each marketing pillar relies on the last. But what do they mean? How does one lead into the other? Here, we look at the four pillars of SaaS marketing and how you can use them […]
What is Relevancy & Why Does it Matter? A Digital PR Explainer
Digital PR is our bread and butter here at Seeker. It’s how we secure potent, high-authority links with the kinds of publications that deliver the best results. When it comes to measuring the success of our digital PR campaigns, link juice isn’t the only factor we’re interested in. Sure, a campaign that gained a high […]
15 of The Best GPTs Available Today
By now, most of us are familiar with ChatGPT and its seemingly limitless uses. Sometimes though, the boundless possibilities offered by OpenAI’s wonder tool can leave you feeling dumbstruck. It’s the blank page effect — a creative block manifested in the face of infinite creative options. Enter GPTs; tailor-made versions of ChatGPT that anyone (provided […]