Author: Alex Daintith

How To Write A Press Release For Digital PR (The Seeker Way)

When it comes to building links, quality is just as important as quantity. But how does one make the leap from building links via specialised, niche sites to receiving press coverage from national news networks? Press releases—that\’s how. Here\’s the thing—journalists are extremely busy individuals. They\’re overworked, over-caffeinated, and oftentimes uninspired. This sucks for them, […]

Does Guest Posting Still Work for SEO?

You might remember way back in 2014, when Matt Cutts, then head of Google’s web spam team, announced that “guest blogging is done”. This announcement came just two years after the Penguin update, aimed at those sites seen to be adopting spammy SEO practices to rise in the SERPs. While it didn’t target guest bloggers […]

The Bristol Search Index 2023: The Most Popular Search Terms In The City

We analysed search data to reveal the topics on every Bristolian’s mind this year — from their favourite restaurants to the slang they found most perplexing.  With 2023 soon to disappear in the rearview mirror, it’s an ideal time to take stock of the year. At Seeker, we like to use the festive season as […]

Building E-E-A-T With Digital PR

Just like some of the more unpleasant people you’ve encountered in everyday life — Google loves to judge… The company’s highly complex, deeply mysterious search algorithm has all sorts of ways of determining whether a website is worthy of climbing up to the top of the results page, but thankfully, not all of these factors […]

6 Reasons SEO and UX Go Hand-In-Hand

Are you an SEO or UX specialist? Or maybe you’re more of a digital generalist, and you’d like to know more about how these two specialisms connect? We’re here to share the top five reasons why SEO and UX are mutually beneficial skill sets—and show how bringing these two approaches together will help optimise your […]

AI Intrigue: The UK Cities Most Interested In Using Artificial Intelligence

We analysed search data to reveal which cities are most interested in using artificial intelligence and machine learning in the UK. Bill Gates described the latest AI developments as “as fundamental as the creation of the microprocessor, the personal computer, the internet, and the mobile phone”. Equal parts fascinating, brilliant, and existentially unnerving, the technology […]

Content Marketing For Ecommerce: A Beginner’s Strategy Guide

So you’ve figured out that content marketing is a great fit to help promote your business. Maybe you’ve written a few blog posts here or there, had a crack at a bit of keyword research, and you’re starting to see promising results. But how can you take your content to the next level? How do […]

The Best Content for Marketing: Why Influencers Are The New Religion

Every year, around 5 million people make the journey to Vatican City, the Pope’s official residence and the world’s smallest country. They crane their necks upwards at the beauty of the Sistine Chapel, gaze in awe at St Peter’s Basilica, and quietly tread the floors of the Vatican Museums. 

A Guide To Writing For Humans + AI Algorithms: How to Impress Google While Being Authentic

“Hello. I’m Alex, and I write content designed to please machines.” It’s not the most charismatic answer to the question of “what’s your day job?”, but is it an accurate description? After all, my role demands that the thousands of nouns, verbs, adjectives, and expletives (just kidding, I’d never dream of swearing) I type each […]

How To Build Links To Product Pages Without Looking Like A Spammer

The art of link building stands as a pivotal force, capable of boosting your product pages to the top, if you adopt the right strategy. In this comprehensive guide, we delve into the strategies that transcend the conventional, steering clear of spammy tactics and focusing on the creation of genuine connections, that result in top […]