Why Embracing AI Doesn’t Mean Selling Your Soul (or Losing Your Job)
There are plenty of arguments to be made against AI, from the philosophical — that it’s removing a critical part of the creative process, the human architect — to the ethical, the concern that millions of jobs will be replaced or eradicated altogether. But while these ideas are both distressing and entirely valid, it’s also […]
The Dos and Don’ts of Writing Outreach Emails
Outreach is one of the most crucial aspects of digital marketing, which makes it all the more chilling when you see just how many marketers manage to stuff it up. Good outreach sparks interest, and great outreach completely hooks the recipient, but outreach that’s poor — or even just mediocre — has the potential to […]
Website Migration SEO Checklist: The Essential Steps You Need to Know
Here’s a question for you: how long does it take to plan a house move? Or, let’s take it a step further; how long to plan a move abroad? In either case, there’s a whole heap of forms to fill, boxes to pack, and documents to sign before the big day, and that’s without factoring […]
How To Network Like a Pro: Building Connections at BrightonSEO
It all started in 2010, in a tiny room above a pub. What began as a few friends mulling over the latest SEO trends and techniques has since morphed into a staple fixture on the industry’s now jam-packed events calendar. BrightonSEO — or if you’re part of the in-crowd, BSEO — is the SEO conference; […]
The Power Of Local Knowledge: 4 Benefits Of Working With A Local SEO Company
Whether you’re running a physical brick-and-mortar establishment or an online-only business, how you handle SEO can be the difference between success and failure. OK, so this isn’t exactly an earth-shattering statement coming from an SEO marketing agency, nor is it a topic that we haven’t covered before — but what about local SEO? Firstly, what […]
Digital PR Campaign Review: Pride in Parenting
Digital PR is our bread and butter here at Seeker, but the lightning-fast pace of the marketing world means we rarely have the chance to share our reflections with you, our dear readers. As our clients can attest, we put our hearts and souls into everything we produce, and so in honour of our team’s […]
Employee Appreciation: The Seeker Way
When was the last time you felt appreciated by your employer? In fairness, it’s not the most straightforward question to answer — for starters, you’ll need to determine what you consider appreciation to mean in the first place. Is it a quick ‘thanks’ via email? A bonus day added to your holiday allowance? A pay […]