Could You Teach SEO To A Pigeon? How To Nail Your Pitching
It’s one of life’s biggest questions. Maybe circumstances demand it, or maybe you just feel like attempting a feat: either way, you’re tasked with showing a pigeon what SEO is all about. What’s your move? I asked our head honcho Gareth since I know he enjoys a challenge. Here’s how it went down: How would […]
The Product Reviews Algorithm Update: What You Need To Know
Product reviews play heavily into Google’s robust traffic flow. Retail (whether online or offline) is a massive industry, and we’re all hungry to ensure that we make the smartest purchases we can: we’re ultimately seeking value for money, strong build quality, reliability, and many other qualities. And since we can’t trust exaggerated claims from sellers […]
How To Keep Your SEO-Driven Content Strategy Creative
SEO is essential for your content strategy. Your blog is one of the primary entry points for customers to your brand, so optimising it is vital. But it’s easy to focus too much on your keyword research, playing to the algorithm and neglecting your content’s creative value. Thankfully, it is still possible to create SEO-driven […]
What Is SEO Outreach? Definitions From An Outreach Agency
Is outreach still relevant in the evolving world of SEO? As Google’s algorithms mutate and the organic growth goalposts continue to shift, it remains vital that brands adopt an effective SEO outreach strategy to bolster their backlink network and enhance their online visibility. But SEO outreach is admittedly a hazy concept, and as a strategy, […]
Your SEO Selection Box: 7 Christmas Gifts Every Website Deserves
We know there’s a lot to think about this Christmas. What gatherings can you safely arrange? What set of food options will satisfy the picky eaters? How early can you start on the chocolates without being accused of unforgivable gluttony? It’s enough to make anyone’s head spin. But there’s something else that warrants your attention. […]
How To Refine Your SEO Strategy with Cora
Intrigued to know how Cora can further boost your SEO efforts? We asked Seeker founder and dab hand SEO, Gareth Simpson, to share his tips on how to make the most of this correlational analysis tool. You’ll learn how best to align a website with search terms, plus how to guide purposeful content creation to […]
How to Do ROI-Focused SEO For Ecommerce
SEO is invaluable to businesses—but only if it gets results. And ecommerce is one of the best avenues to justify your SEO investment. More traffic means more sales, and that means more money. So, let’s delve into some tactics to make your money go even further… Doing ecommerce SEO the right way means constantly measuring […]
An SEO’s Guide To Website Migrations
Our SEO Manager, Faye Watt, specialises in technical SEO—so she’s overseen more than a few killer website migrations in her time. Here, she takes us through some practical tips to make your website migration a success. Want to know the ins and outs of web migration? Great! In this post, we’ll share: How to define […]
In-House SEO For Digital Teams: Preserving Your Website’s SEO Equity
I often work with internal marketers and teams who are responsible for updating and managing a company’s website. In the 10-plus years I have been doing this, I can honestly say that I see the same SEO mistakes happen. A lot. via GIPHY Staff changes and inadequate handover culture means that best practice all too […]