Why Content Marketing Works For Any Niche Or Business
Content marketing refers to the creation and promotion of online content (everything from blogs and videos to social media and whitepapers) in a bid to promote a brand’s products or services. It’s a broad definition, and one that doesn’t quite do justice to the sheer variety and breadth of how it can be applied. Used […]
Why Link Building Might Be Your Most Underutilised Marketing Channel
There are countless tools in the digital marketer’s toolbox. Email, PPC, social, PR, affiliates, inbound, content… The list goes on. They’re all popular, effective, and used widely across the industry. Link building rarely appears in a marketer’s list of preferred strategies. And yet, it is just as valuable as these other marketing strategies, delivering SEO […]
15 Years Of Link Building: From Bedroom To Boardroom (And Back Again)
The spring iteration of BrightonSEO online saw Seeker’s founder Gareth Simpson take to the virtual stage with a look back (and forward) at the world of link building. Spanning 15 years (and several algorithm updates), the talk looked at the dated link building tactics of 2006, the impact of the Penguin update, and what the […]
5 Creative Ways Of Using Content To Promote Your Business
Great content is your gateway to business growth. Optimised content drives traffic, helping your site rise in the SERPs, and getting your brand in front of potential customers. But while this strategy is certainly important, SEO takes time to see the effect, so while this is still a worthwhile approach, you won’t get immediate success. […]
How To Keep Your SEO-Driven Content Strategy Creative
SEO is essential for your content strategy. Your blog is one of the primary entry points for customers to your brand, so optimising it is vital. But it’s easy to focus too much on your keyword research, playing to the algorithm and neglecting your content’s creative value. Thankfully, it is still possible to create SEO-driven […]
#WhereYouShopMatters: Celebrating Bristol’s Indie Retailers
If I had a quid for every time I said out loud what a hectic year 2020 has been, I’d have enough money to buy petrol for a round trip to Barnard Castle to test my eyesight and have a bit left over to enjoy a substantial meal of a scotch egg with a pint […]
5 Of The Best Books To Improve Your Link Building Knowledge
Despite numerous algorithm updates, link building remains an essential part of SEO. Without good links on top-quality websites, your site won’t get the attention it deserves in the SERPs. But successful link building is an art. To help you up your game, we’ve gathered five of the best books to improve your link building knowledge, […]
How To Write Blog Posts About Your SaaS Product
You might have the best SaaS product in the world, but without a solid content strategy behind it, it ain’t worth jack. Blogging is crucial for SaaS brands. It streamlines user onboarding, and helps you craft a user story with credibility.
How To Add Customer Value Through Content
Customer value is about making the intangible tangible and the impossible possible. It’s about making an effort to delight and enhance your customers’ experience where lesser brands don’t bother.
15 Resources That’ll Make You Better At Writing Content
The content team here at Seeker is second to none, and we obviously say that with no bias or ulterior motive whatsoever. Our crack team of copy commandos regularly write dazzling content that our clients love. Want to get in on the act? Read on for 15 resources that’ll make your writing better in no […]