Could You Teach SEO To A Pigeon? How To Nail Your Pitching
It’s one of life’s biggest questions. Maybe circumstances demand it, or maybe you just feel like attempting a feat: either way, you’re tasked with showing a pigeon what SEO is all about. What’s your move? I asked our head honcho Gareth since I know he enjoys a challenge. Here’s how it went down: How would […]
How To Get The Best Out Of BrightonSEO
BrightonSEO is undeniably big. The Brighton Centre is a hefty beast, of course, but I’m chiefly referring to an abstract breadth steadily accrued over the years. At this stage, BSEO looms over the calendar with all the narrative importance of Eminem’s one shot (only it’s one shot per six months, which is certainly a much […]
The Product Reviews Algorithm Update: What You Need To Know
Product reviews play heavily into Google’s robust traffic flow. Retail (whether online or offline) is a massive industry, and we’re all hungry to ensure that we make the smartest purchases we can: we’re ultimately seeking value for money, strong build quality, reliability, and many other qualities. And since we can’t trust exaggerated claims from sellers […]
5 Ways For A New Business To Create Social Proof
People tend to stay away from new businesses. What if they’re untrustworthy or incompetent? Avoiding unknown quantities allows us to avoid risk. There are plenty of companies around that are completely familiar, after all—consider the Amazons and Googles of the world. If you just want to have a safe customer experience, you can always turn […]
Your SEO Selection Box: 7 Christmas Gifts Every Website Deserves
We know there’s a lot to think about this Christmas. What gatherings can you safely arrange? What set of food options will satisfy the picky eaters? How early can you start on the chocolates without being accused of unforgivable gluttony? It’s enough to make anyone’s head spin. But there’s something else that warrants your attention. […]
Female Tech Entrepreneurs: Celebrating Today’s Innovators And Pioneers
The roadblocks placed to halt the advancement of female entrepreneurs have never proven entirely effective. Courage and genius invariably spring through, and history is littered with examples of this. It must be noted, though, that some industries have done more than others to move past restrictive traditions. Does the tech world belong in that category? […]
7 Ways To Approach Blogging For Your Ecommerce Brand
Here at Seeker, we’re big blogging aficionados. In fact, it wouldn’t be unreasonable to describe our content calendar as chock-a-block with lots o’ blogs. It’s a tremendously versatile and creatively engaging practice, and it has the potential for incredible ROI — particularly for ecommerce brands. That’s right: blogs mean sales. If you want to maximise […]
How to Write Faster: Speed Up With These Productivity Tips
Time is a luxury that content marketers of all varieties are rarely afforded. This is something that you learn quickly when you get involved with the daily grind of digital marketing in particular. There’s too much to do, the clients want results, and you spend an hour contemplating your situation before you realise that you’ve […]
The Ultimate Guide To Writing Great Ecommerce Product Pages
It’s no great secret that people are consuming more than ever before – and ever-increasingly, our spending habits are turning to online shopping. Great news if you’re an ecommerce brand. However, this also means that the online market is becoming more competitive. Any brand chasing success ultimately has no option but to deliver a consistently […]
14 Books About Content Marketing You Should Read
There’s no such thing as perfect content marketing — it’s a practice that has no ceiling whatsoever. After all, even the best content marketing campaigns that have ever been run could have been better somehow, and we’re destined to chase those small improvements even though we realise that we can never learn everything. The alternative, […]