We’ll conduct a thorough audit to identify any existing issues on your site. This will prevent potential problems from being carried over to the new website.
After assuring no SEO issues that may impact rankings, we’ll approve staging website deployment to the live environment.
We’ll provide ongoing consultancy and support in building a full post-launch site strategy.
We’ll create a redirect plan to seamlessly map both new and old URLs. This will ensure a smooth user experience and optimal site crawlability.
Our work doesn’t end with the deployment. We’ll track site performance closely following migration, raising and resolving issues promptly.
We’ll hold customised training workshops to upskill your staff on migration management, preparing them to face related challenges.
Website migrations can be risky and time-consuming undertakings, especially for in-house teams balancing day-to-day SEO responsibilities. By outsourcing your migration project to an experienced agency, you transfer the risk and effort to experts who exclusively focus on these complex transitions.
SEO agencies conduct site migrations multiple times per year, so they have proven methodologies to ensure no SEO value is lost in the process. They also utilise specialised tools and technologies that may be prohibitively expensive for a company to purchase just for a migration project.
With an agency overseeing the migration, your in-house team can focus on driving organic growth through their usual activities before, during, and after the transition. Their deep expertise will help avoid any pitfalls and ensure a smooth, seamless experience for both users and search engines.
The expert team at Seeker are able to handle all site migration hands-on tasks ourselves. The key areas where the internal SEO teams can support us are:
1. Site history
Providing us with a brief history of the site, and any potential challenges we might encounter during the website migration.
2. Data & tools
Provide access to relevant tools (Google Search Console, Google Analytics) or provide required data from these tools.
3. SEO advocacy
Advocate for SEO requests within the organisation, bridge between Product / Engineering teams & Seeker.
4. Technical sign-off
Sign off redirect plan, timelines, project scope and other requirements.
5. Content sign-off
Ensure all content is satisfactory from Seeker’s audits.
Feedback on Seeker’s activity.
A website migration is a complex process whereby a website undergoes significant changes that can substantially prevent search engine visibility if not managed carefully.
This may include transitions in site architecture, content, user experience, design, or even domain. Common examples include moving the entire site to a new domain name, transferring to a different content management system or ecommerce platform, consolidating multiple domains into one, significantly revising the URL structure, or simply moving from HTTP to HTTPS protocol.
Since migrations require technical adjustments like implementing redirects, updating internal links, and moving content to new URLs, they carry inherent risk.
Core SEO equity – including rankings, organic traffic, and domain authority – can be inadvertently lost if migrations are not strategically executed according to best practices. That’s why proper planning, preparation, and guidance from experts are key to a successful migration that maintains or improves your site’s performance.
A website migration is a high-stakes endeavour that can have long-term significant impact not only on SEO, but your overall business if not executed properly.
Without careful planning, a migration can result in temporary revenue loss due to disrupted visibility, poor user experience from technical errors, and brand inconsistency from design or content gaps. The site’s search performance may also suffer from issues like crawlability problems, lost indexation and rankings, missing pages or content, and lost authority from broken backlinks.
Meticulous care must be taken to transition site architecture, internal linking, redirects, and other technical elements seamlessly so that search engine crawlers can understand the changes and reindex pages smoothly. This maintenance of optimisation best practices is vital to avoid severe impacts to organic traffic, conversions, and rankings post launch.
By partnering with experts to plan and execute a migration, businesses can mitigate risks to both the user experience and SEO health of the website. A successful migration ultimately paves the way for long-term revenue growth and improved performance.
At its most basic level, a successful site migration enables a seamless transition that sustains existing search engine rankings and user experience. With meticulous planning and execution, a migration can retain all SEO equity built up on the old site, preventing any dips in organic traffic or visibility.
However, a migration also presents a strategic opportunity to empower your site to achieve improved performance through close collaboration with your in-house teams and Seeker.
By thoroughly evaluating user pain points, technical limitations, and future business objectives, we can identify optimisation opportunities to implement during the migration. This allows us to not only avoid potential pitfalls but also enhance the site’s architecture, content, speed, and conversion flows.
Leveraging our expertise, we develop a holistic migration strategy to create long-term growth. We ensure the transition is seamless for both users and search engines by meticulously executing industry best practices. At the same time, we optimise the user experience and site performance with your goals in mind. With this comprehensive approach, migrations can propel your website to new heights.
We use Screaming Frog to comprehensively crawl and audit your website, identifying errors like broken links, duplicate content and redirects. This ensures a seamless transition during migration.
We track your keyword rankings and backlink profile with SEMrush, ensuring these crucial SEO factors remain intact after migration.
Ahrefs helps us identify and rectify any lost backlinks, monitor keywords, and track overall SEO health to minimise disruption.
This helps us monitor and troubleshoot your website’s presence in Google Search results, tracking indexing status and optimising visibility during and after migration.
Our team conducts comprehensive website crawls with Lumar to identify potential SEO issues before migration, reducing unexpected problems down the line.
We use Google Analytics to monitor website traffic and user behaviour, ensuring engagement and conversions remain consistent post-migration.