Moosend is an email marketing and automation tool that helps brands nurture client and customer relationships. From startups to the biggest companies around, Moosend allows businesses to create and manage mailing lists, engage subscribers, and grow.
Standing out in a crowded field
With only a few years under their belt, Moosend is a relative newcomer to the email marketing space. Competing with big players such as Campaign Monitor, Salesforce, and MailChimp, the company wanted to grow its traffic and increase the number of keywords they ranked for. We had a lot of work to do.
Increasing the fertility and yield of Moosend’s leads
Moosend already had a superb copywriter and excellent content assets. They just needed help getting their message in front of the right people. We amplified what was already there by creating:
A monthly editorial outreach calendar
Maximising a reoccurring link building budget
Targeting a wide range of pages for the best exposure
Using the most valuable keywords in campaigns
Attract, educate, convert, retain - the SaaS Marketing model
The key to SaaS marketing is telling the world you have the best solution for their problem. Our approach to editorial outreach ensured Moosend was mentioned, referenced, featured, and linked to in the best industry and niche publications.
Position the brand as a thought leader
People to find the company’s tutorials
Raise awareness of the company’s solutions
To create a bigger community around email marketing
Build trust by having third-party sources champion the tool
A small title here?|
The cream rises to the top
Through a combination of SEO and outreach, we built 221 links, activated the brand, generated traffic and helped Moosend shoot up the rankings.