The SEO industry has largely developed through trial and error. Testing, adjusting and combining our knowledge as a community to understand what works in search.
At a high-level, we have a good understanding of what it takes to rank a website, and tools can help to enhance our decision making.
With today’s AI-powered algorithms it’s even more important to take a reasoned approach to data-driven decisions.
In this talk, I will share my findings on my quest to improve my agency’s optimisation capabilities using correlational analysis.