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What is an Outreach Value Proposition? How To Build Links By Adding Value

04 December 2023

Despite claims of the dwindling potency of links as a ranking factor, most SEO professionals know they remain high-value digital currency — with...

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What Are Backlinks and Are They Still Important for SEO?

03 November 2023

“I think they’re important, but I think people overestimate the importance of links.” Speaking at a conference in 2023, Google analyst Gary...

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How to Make Your Outreach Emails More Enticing: Cold Emailing Tips For SEO

25 October 2023

How many emails do you receive a day? Chances are, even if email isn’t your main channel of communication, your work or personal inbox still gets...

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How To Build Links To Product Pages Without Looking Like A Spammer

19 October 2023

As featured in BrightonSEO’s Marketing Conference Oct 2020 Looking to link to product pages in a way that makes people actually want to click...

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The 12 SEO Tips of Christmas: How to Create a Christmas SEO Strategy

18 October 2023

With knitwear making its annual reappearance and Michael Bublé slowly emerging from hibernation, Christmas must be on its merry way. For online...

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Hauntingly Good Outreach: The Dos and Don’ts of Writing Outreach Emails

22 September 2023

Outreach is one of the most crucial aspects of digital marketing, which makes it all the more chilling when you see just how many marketers manage to...

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Bridging The Gap: Why Digital PR and Outreach Teams Should Collaborate More

25 July 2023

As someone who has been in both the Digital PR and Outreach teams here at Seeker, I believe that everyone in PR should do a bit of editorial outreach...

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Digital PR Workshop: Crafting Headlines & Subject Lines That Grab A Journalist’s Attention

16 February 2023

Killer headlines & subject lines are a Digital PR’s ace in the hole, helping your press release stand out against a backdrop of unopened...

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Love Your Links: 5 Digital PR Tactics That Win Coverage, Awareness And Traffic

29 April 2021

Digital PR is a broad concept with lots of diverse tactics within. From tried-and-tested methods that you know work and how to implement, to...

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What Is SEO Outreach? Definitions From An Outreach Agency

01 January 2021

Is outreach still relevant in the evolving world of SEO? As Google’s algorithms mutate and the organic growth goalposts continue to shift, it...

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The Anatomy Of An Outstanding Outreach Email

27 October 2020

You’ve got your niche, your audience and a solid pitch. So why are your outreach efforts still falling flat? Seeker Senior Campaign Manager, Laura...

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OutREACH Online 2020 Round-Up

19 June 2020

Last Friday saw Seeker (virtually) head to Verve Search’s outREACH Online 2020, where outreachers, PR pros, link builders, creatives, and more come...