Eight stages. 88 talks. 90 speakers. This September’s BrightonSEO looks set to be one of the biggest yet. With talks covering everything from mobile indexing to the Medic update, it’s eight hours of essential SEO know-how.
If you haven’t managed to get a ticket (or even if you have), don’t sweat it — we’ll be gathering all the slides right here so you can see what you missed. Note: we’ll be adding new links as they go live, so stay tuned!
Future of Search
Beetlejuice’s Guide to Entities and the Future of SEO — Greg Gifford
Rethinking The Fundamentals of Keyword Research With The Insights From Big Data — Tim Soulo
Why AI will be a key part of your team, not a replacement — Sal Mohammed
Small Budget SEO
Content Marketing for Links: Stretching Smaller Budgets — Stacey MacNaught
Thanks so much for having me this morning #brightonseo. Some of those links again:
When certain topics peak in press – https://t.co/jmvLgZhNHY
When press start talking about key seasonal events – https://t.co/7TYQMtiTXH
Data viz tools – https://t.co/34PrqJA44t
— Stacey MacNaught (@staceycav) September 13, 2019
The cash-strapped marketer’s guide to SEO — Helen Pollitt
Find Helen’s pdf guide for cash-strapped marketers right here.
How to create a sexy AF PR pitch to land sexy AF links no matter your budget or brand — Carrie Rose
Advertising
Data-Driven Remarketing Strategies & Tactics for Every Business — Amy Bishop
Beat The Competition With Gmail Ads: Email-less Email Marketing — Jacob Tibbott
I Don’t Know How to Run Shopping Ads, and at This Point I’m Too Afraid to Ask — Kirk Williams
Technical
How I learned to stop worrying and love the .htaccess file — Roxana Stingu
Accessibility for people and bots: Compassion-led technical SEO — Ashley Berman Hale
Don’t F*ck Up Your Site Migration — Serena Pearson
Mobile
Living in a Mobile-First (Indexing) World — Frank Vitovitch
Tracking Growth with AMP Analytics — Solenn Boulic
Tips for optimising for Google Discover — Luci Wood
Amazon
Understanding Amazon’s A9 Algorithm — Katherine Khoo
How to create Amazon Advertising campaigns without targeting any keywords — Prabhat Shah
Amazon PPC – The Science Lab Of Your Amazon Business — Danny McMillan
International Social
Using LinkedIn Paid Ads to support a lead generation campaign — Jake Potter
How to Drive Global Sales with Social Selling — Anlieka Marconi
Reporting Showcase
Unified Attribution: Connecting Digital to Offline & How to Optimise TV & Radio for ROI — Ross Paton
How marketers miss up to 60% of their conversions – and how to capture them — Adam Chapman-Ballard
Neadoo’s CRM – a better way to report and communicate — Adrian Kempiak
Content SEO
Making Captions Beautiful (and Searchable) to Improve Video Experience — Ahmed Khalifa
How to find content gaps when you don’t speak the language — Catherine ‘Pear’ Goulbourne
How to ‘SEO’ forums, communities and UGC — Steph Whatley
Users First
Digital Marketing to an older audience — Hannah McKie
The future of search is understanding human psychology — Becky Simms
Progressive profiling and engagement triggers — Kenda Macdonald
Wellbeing and Inclusion
Happiness will make you rich — Allegra Chapman
Keep Up or Give Up: Imposter Syndrome, Burnout and Mental Health in Digital — Amy McManus
Age diversity in SEO and why it is important — Tazmin Suleman
Onsite Technical
I keep thinking: My website can be faster! — Fili Wiese
The best-kept secrets from Robots.txt — François Goube
What I learned about SEO from building websites with the 10 most used JS frameworks — Jan-Willem Bobbink
Ecommerce
A deep dive into the SEO strategy of the UK’s 80 largest e-commerce sites — Kenneth Wernst Christensen
Practical eCommerce Tips to Drive Up ROI and Save Time — Ben Barker
How to build perfect product landing pages — Alexandre Sigoigne
Fundamentals
Most Important PPC Updates From The Last 12 Months — Jeroen Maljers
Getting the most from Bing Webmaster Tools — Rohit Nargunde
My traffic is gone! Where the heck did it go? — Ciara Serrano Temprado
International Search
Why translating your keywords and ads is a bad idea in PPC/paid media — Olivia Lofts
How to increase global traffic and rankings with answer box optimisation — Zanna Pupele
Links and Outreach Showcase
How reactive PR can lead to LINKS — Will Hobson
How to find link building opportunities using Ahrefs — Joshua Hardwick
Something New from Majestic – Re-inventing Backlinks and Outreach Strategy — Dixon Jones
You can find the slides here!
