BrightonSEO September 2019 Slides

10 September 2019

Posted in: BSEO

Eight stages. 88 talks. 90 speakers.  This September’s BrightonSEO looks set to be one of the biggest yet. With talks covering everything from mobile indexing to the Medic update, it’s eight hours of essential SEO know-how.

If you haven’t managed to get a ticket (or even if you have), don’t sweat it — we’ll be gathering all the slides right here so you can see what you missed. Note: we’ll be adding new links as they go live, so stay tuned!

Future of Search

Beetlejuice’s Guide to Entities and the Future of SEO — Greg Gifford

Rethinking The Fundamentals of Keyword Research With The Insights From Big Data — Tim Soulo

Why AI will be a key part of your team, not a replacement — Sal Mohammed

Small Budget SEO

Content Marketing for Links: Stretching Smaller Budgets — Stacey MacNaught

The cash-strapped marketer’s guide to SEO — Helen Pollitt

Find Helen’s pdf guide for cash-strapped marketers right here.

How to create a sexy AF PR pitch to land sexy AF links no matter your budget or brand — Carrie Rose


Data-Driven Remarketing Strategies & Tactics for Every Business — Amy Bishop

Beat The Competition With Gmail Ads: Email-less Email Marketing — Jacob Tibbott

I Don’t Know How to Run Shopping Ads, and at This Point I’m Too Afraid to Ask — Kirk Williams


How I learned to stop worrying and love the .htaccess file — Roxana Stingu

Accessibility for people and bots: Compassion-led technical SEO — Ashley Berman Hale

Don’t F*ck Up Your Site Migration — Serena Pearson


Living in a Mobile-First (Indexing) World — Frank Vitovitch

Tracking Growth with AMP Analytics — Solenn Boulic

Tips for optimising for Google Discover — Luci Wood


Understanding Amazon’s A9 Algorithm — Katherine Khoo

How to create Amazon Advertising campaigns without targeting any keywords — Prabhat Shah

Amazon PPC – The Science Lab Of Your Amazon Business — Danny McMillan

International Social

Using LinkedIn Paid Ads to support a lead generation campaign — Jake Potter

How to Drive Global Sales with Social Selling — Anlieka Marconi

Reporting Showcase

Unified Attribution: Connecting Digital to Offline & How to Optimise TV & Radio for ROI — Ross Paton

How marketers miss up to 60% of their conversions – and how to capture them — Adam Chapman-Ballard

Neadoo’s CRM – a better way to report and communicate — Adrian Kempiak

Content SEO

Making Captions Beautiful (and Searchable) to Improve Video Experience — Ahmed Khalifa

How to find content gaps when you don’t speak the language — Catherine ‘Pear’ Goulbourne

How to ‘SEO’ forums, communities and UGC — Steph Whatley

Users First

Digital Marketing to an older audience — Hannah McKie

The future of search is understanding human psychology — Becky Simms

Progressive profiling and engagement triggers — Kenda Macdonald

Wellbeing and Inclusion

Happiness will make you rich — Allegra Chapman

Keep Up or Give Up: Imposter Syndrome, Burnout and Mental Health in Digital — Amy McManus

Age diversity in SEO and why it is important — Tazmin Suleman

Onsite Technical

I keep thinking: My website can be faster! — Fili Wiese

The best-kept secrets from Robots.txt — François Goube

What I learned about SEO from building websites with the 10 most used JS frameworks — Jan-Willem Bobbink


A deep dive into the SEO strategy of the UK’s 80 largest e-commerce sites — Kenneth Wernst Christensen

Practical eCommerce Tips to Drive Up ROI and Save Time — Ben Barker

How to build perfect product landing pages — Alexandre Sigoigne


Most Important PPC Updates From The Last 12 Months — Jeroen Maljers

Getting the most from Bing Webmaster Tools — Rohit Nargunde

My traffic is gone! Where the heck did it go? — Ciara Serrano Temprado

International Search

Why translating your keywords and ads is a bad idea in PPC/paid media — Olivia Lofts

How to increase global traffic and rankings with answer box optimisation — Zanna Pupele

Links and Outreach Showcase

How reactive PR can lead to LINKS — Will Hobson

How to find link building opportunities using Ahrefs — Joshua Hardwick

Something New from Majestic – Re-inventing Backlinks and Outreach Strategy — Dixon Jones

You can find the slides here!


Mining the SERPs: How to make the SERPs a powerful weapon in your SEO armoury — Rory Truesdale

SERP Features Glossary — Paige Hobart

Building a Brand With Local SEO: The Factors That Create Effortless Online-Offline User Journeys — Antony Robinson

Content Strategy

The new blueprint for content campaign success — Alex Jones

How To Turn Your SEO From Zero To Hero with GAP — Lukasz Zelezny

Cutting Through the Noise: Delivering Profitable Content Strategies in Competitive Markets — Sam Marsden

Structured Data

What’s new in Structured Data — Charlie Norledge

How to Create Connected Schema Markup and Knowledge Graphs — Martha van Berkel

From Knowledge Graphs to Commonsense Knowledge Graphs — Dateme Tubotamuno


How to get more from digital PR (without mentioning AVE) — Laura Hampton

 How to actually measure the impact of digital PR coverage — Fran Griffin

Let’s take this offline: The power of face-to-face events in digital marketing — Claire Gamble

Market Analysis

From Market to Insights to Strategy – How SEO & Content really impact Business — Björn Darko né Beth

How Machine Learning Insights Change the Game for Enterprise SEO (A 20x ROI Case Study) — Chris Liversidge

How PageRank Really Works — Dixon Jones

Ecommerce Advertising

Growing Ecommerce Revenue with Google Ads in a Declining Economy — Pinar Ünsal

E-commerce PPC in an Automated World — Frederik Hyldig

Supercharge your Google Shopping campaigns — Alex Major

International B2B

Why B2B product marketers must be brave to succeed internationally — Daiana Damacus

Personalisation Brings Success, Speed and Agility to Local Marketers — Chris Green

SEO Showcase

SEOZoom: A different approach to professional SEO Tools — Ivano Di Biasi

Increase your level cap with the SEO Performance expansion pack — Wesley Maynard

Site Migrations: Getting On Site, Off Site & Technical Right — Chloe Bodard

Advanced SEO

Think like a bot, rank like a boss: How Googlebot renders — Jamie Alberico

 How serverless technologies can help SEOs overcome legacy (and modern) tech obstacles — Dan Taylor

Web Server Logs As Technical SEO Key Data Source — Aysun Akarsu

Onsite Optimisation

Improve your Rankings with Internal Links, like these 7 Popular Sites — Christoph C. Cemper

How to turn a press release into unique ranking content — Eleni Cashell

Medic update – easy and actionable tips for recovery — Steve Haynes


Insights, Not Data: Automated Reporting That Works — Dana DiTomaso

How Basic Programming Skills Can Save You a Ton of Time — Sabine Langmann

Utilizing the power of PowerShell for SEO — Mike Osolinski

Link Building/Outreach

Email Anatomy: How to Get Top Tier Links — Alex Cassidy

Artificial Relationships: How we used Google’s AI to read the Guardian and befriend journalists — Jack Merlin Bruce & Ross Tavendale

SEO 2.1: How To Own Influencer & Content Campaigns — Shannon Maybury & Sonali Ohrie


How To Create an Effective Split Testing Matrix — Gary Spagnoli

What makes your SEO fail (and how to fix it) — Aleyda Solis

Persona-Led Reporting: Designing Blinding Reports to Keep Every Stakeholder Happy — Rumble Romagnoli

Social Media

How we got Brighton to #BeMoreSnail — Hannah Clare

How to get Facebook Groups working for your business — Marie Page

The Relationship Between Pop Culture and Social Media Marketing! — Yumna Kumran


Simple is smart. Complicated is stupid — Dave Trott

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