From Love Island to heatwaves, popular trends offer a unique opportunity to use PR techniques and boost your link building strategy. Find out how with our roundup of Will Hobson’s enlightening BrightonSEO talk.
Overview
Speaker: Will Hobson
Position: Freelance Digital PR
Handle: @WillHobson
LinkedIn: https://www.linkedin.com/in/hobsonwilliam/
Slides:https://www.slideshare.net/WilliamHobson3/brighton-seo-how-reactive-pr-can-lead-to-links
What was the talk about?
Will highlighted that most digital PR’s tend to stick to large campaigns rather than smaller, cheaper things such as reactive PR. Reactive PR allows brands to amplify internal voices and spokespeople in a more natural way than large scale campaigns.
Favourite quote
“Use social media and a reactive and proactive tool”
Potential impact on the industry
Throughout the talk, it was mentioned more than once how important it is to know your audience and your brand just as well as each other. In doing this brands will start to come up with stronger, more relatable campaigns and reactive contact that is more likely going to be picked up by publications.
Key takeaways
Top five tips to turn reactive PR into LINKS:
- Consume the news
- Know your brand
- Create a calendar of events
- Don’t be afraid of failure
- Dust yourself off and try again
