Speaker: Jan-Willem Bobbink
What was the talk about?
- Title and meta tags
- Directives like indexing and crawling directives, canonical references and hreflang annotations
- All textual content, including a logical set of headings
- Structured data markup
- Careful lazy loading
Jan then went on to describe how there can be some data persistence risks when crawling for data. Each Googlebot crawling does not pass anything to the next URL request due to headless browsing, so cookies, local storage and session data cannot be used.
- Unit test the server-side rendering, as this can break and cause issues. You should ensure that you have a unit test for the server-side rendering.
- Use a third-party monitoring tool to keep track of the server-side rendering. This must be a third-party tool so it can highlight any problems that have occurred without any influence.
Potential impact on the industry