Gathering and reporting on metrics takes far too long. We live in an age when speed is everything, the difference between life and death, the difference between gold or silver, so why can’t we do this more efficiently? The correct answer to this is that we actually can. Sam Caesar of Sleeping Giant Media explored this topic and provided his solution: supermetrics.
- Speaker’s name: Sam Caesar
- Job role and company: Search Account Manager at Sleeping Giant Media
- Website: https://www.sleepinggiantmedia.co.uk/
- Twitter profile: @SleepingGiantM
- LinkedIn profile: www.linkedin.com/in/samcaesar/
- Link to the slides: https://www.sleepinggiantmedia.co.uk/giant-brighton-seo/
What was the talk about?
Sam went into some detail about how laborious and time-consuming it had been for him throughout his career as an account manager to generate reports for his clients. Since clients expect to be reliably informed about what their hard-earned money is being used for, it’s pretty difficult to skim around the reporting process: you need to be in-depth. This is all well and good, but by the time you finish reporting and briefing your client, it’s Wednesday evening and you only have two days to optimise your campaign with your acquired insights.
This is where Supermetrics enters the equation (not all heroes wear capes). Supermetrics allows you to generate reports from disparate sets of data in seconds. Sam offered this example: if you had a marketing campaign that used Facebook Advertising and Google Ads, you could use a simple spreadsheet as a simple hub, pulling through all the relevant data and displaying it however you liked. Custom designs, custom fields, your own data… happy days!
“If you don’t measure it, you can’t manage it.”
— Sleeping Giant Media (@SleepingGiantM) April 12, 2019
Potential impact on the industry
SEOs are always short on time, particularly when required to report to their clients on a regular basis. Using Supermetrics, you can consolidate your reporting efforts, saving time and effort. With such incredible online resources at our disposal, shouldn’t we all be working as efficiently as possible?