There’s a lot of uncertainty surrounding structured data in the SEO world: people are unsure how and when to use it. This talk from Kenichi Suzuki ran through not only how you can implement structure data, but also what exactly it can accomplish.
Speaker: Kenichi Suzuk
Company: Faber Company Inc.
What was the talk about?
Numerous businesses have seen significant boosts in their search rankings through adding high-quality structured data. By identifying which type of data is most suitable for your website, and investing time and effort in producing it, you can gain a competitive edge.
“Nearly 30 rich results are available at the moment, and the number is expanding.”
Potential impact on the industry
New Schema.org markup options are in the pipeline, and every type of markup has the potential to be embraced and used by Google. Companies that commit to optimising their websites for search crawlers will have many more opportunities to appear prominently in results.
- Google Dataset search is in Beta — you can get your data there through suitable structured data.
- Data types include the following: Article, Rating, Offer, Event, Breadcrumbs, Restaurant Lists, Badge (for image search).
- It has been confirmed that Google uses structured data to understand content better, so add as much as you can (though be mindful of slowdown).