Why I Adore Sitemaps, An Ex-Google Engineer’s Love Story – Fili Wiese

09 April 2019

Posted in: BSEO

In this BrightonSEO talk, ex-Google engineer Fili Wiese will be explaining the importance of Sitemaps in technical SEO. He’ll be teaching his audience everything they need to know about sitemaps; from strategy to best practices and measuring success, as well as how to avoid common pitfalls.


Speaker: Fili Wiese

Job role and company: SEO Expert, Search Brothers

Twitter profile: @filiwiese

LinkedIn profile: https://www.linkedin.com/in/filiwiese/ 

Website: https://fili.com/

Link to the slides: TBC

What this talk was about

It’s always fascinating to hear from someone who’s worked for Google – not only does it give you insider access to the world’s largest search engine, but not everyone holds fond memories of their ex. While there was nothing prickly about what Fili Wiese had to say about his past work relationship, he swooned about sitemaps (this writer being a newcomer to the concept), made his talk even more fascinating.

Fili spoke about HTML, XML, Hreflang, RSS, and plain text sitemaps, explaining the value that each can bring to your business. He made it clear that you need to keep your sitemaps up to date, along with advising that you should get the crawl stats from your website – so you can see what Google sees.

While this writer left with plenty of questions about sitemaps, one detail was beyond doubt – sitemaps are important to your business and using them will help to boost your Google rankings.

Fave quote

“Indexing does not guarantee that a page will be crawled – it’s a suggestion, not an instruction.”

Potential impact on the industry

Sitemaps are something that industry experts have known about for a while, but that doesn’t water down their value. While the impact of this talk might not be that it adds a long list of new information, the outcome should be that it makes sure SEOs don’t forget sitemaps when they’re deciding their onsite strategy.

Key takeaways

  • Use sitemaps!
  • Keep your sitemaps up to date
  • Get the crawl stats from your site
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