Learn from local SEO ninja Claire Carlile, and find out what (not) to do to rank your sites in the local SERPs.
- Speaker’s name: Claire Carlile
- Company: Claire Carlile Marketing
- Website: https://www.clairecarlilemarketing.com/
- Twitter profile: @clairecarlile
- LinkedIn profile: https://www.linkedin.com/in/clairecarlile/
- Link to the slides:
What was the talk about?
Local SEO is really important for small businesses, but they often don’t have the budgets to massively invest in SEO. That’s why they need clear actionable tips that can be done without spending a lot of money. That’s exactly what Claire Carlile offered in this talk: a simple formula that a small business owner can follow to quickly and cheaply start ranking in local SERPs.
Many of the tips concerned Google My Business, the central hub for local searches. Here are just some to consider (see the slides for more!):
- Use the GatherUp plugin to find the “Write a Review” link for your business, then share it.
- Post new images regularly, and keep old ones up to date.
- Be sure to populate all listed tabs (it looks better).
Potential impact on the industry
Local SEO has increased in importance in recent years, and it’s predicted that around half of all searches will have local intent by 2020. That gives you one year to get your strategy right and position yourself to rank ahead of your competitors. As evidenced by the breadth of this talk, there are so many things you can do to improve your local rankings, with almost all of them being achievable from your computer with no meaningful budget. Why wouldn’t you want to give it a shot?
- Nearly 1/3 of all mobile searches are local.
- You must expand your concept of engagement.
- Think of Google as your business’s home page.
— Greg Gifford (@GregGifford) 12 April 2019