Embrace WeChat Marketing – Christina Xu

It\’s easy to overlook marketing channels that aren\’t popular in your country, but if you want to compete internationally, you can\’t risk it. WeChat, a popular Chinese chat application, is a fantastic example of a platform with a lot of promotional potential. This talk from Christina Xu ran through what makes WeChat such a big deal, and how you can work it into your strategy.

Overview

• • Speaker: Christina Xu
  • Job role and company: Founder of China Marketing Corp
  • Twitter profile: @christinaxucmc
  • LinkedIn profile: https://www.linkedin.com/in/christinaxurui/
  • Link to the slides:

What was the talk about?

Social media in China is one of the most fascinating areas of digital. The Red Dragon is the most populated country on the planet and the younger part of its population is highly digitised. WeChat is the most popular social media app in China, but it’s no replica of WhatsApp – it\’s so much more, as Christina Xu explained in her talk.

One of the first things Christina covered is what WeChat offers and it’s enormous, as you can see from the way people use it:

With a huge number of users and a wide variety of uses, it was no surprise to learn that there are real benefits to using WeChat and Christina isolated four main ones:

• Expose
• Engage
• Data
• Share

If your business isn’t looking into WeChat marketing already (and plenty aren’t), Christina Xu had lots of reasons to start thinking about it now. Check out the slides below to learn more.

Fave quote

“A plan you have been working on for a long time is begging to take shape.”

Here is the link to my slides- Embrace WeChat Marketing presented at BrightonSEO last week. Any questions, get in touch. 🙂 #WeChat #SocialMediaMarketing #ChinaMarketing #BrightonSEO https://t.co/rZ4StQk5Cb pic.twitter.com/bt3Iltf3yw

— Christina Xu (@christinaxucmc) April 15, 2019

Potential impact on the industry

Being first is something that carries weight in many industries, but it doesn’t necessarily make you the best. While other businesses are already exploring how to use WeChat for marketing, the important thing is that your company gets on board with it as soon as possible – because what gives you the least weight to throw around is being the last to get on board with developments in technology.

Key Takeaways

• WeChat is a multi-functional app
• WeChat is the most popular app in the world’s most populated country
• Start embracing WeChat marketing before you get left behind