While Black Friday is a long way away, it’s worth thinking about your SEO now. Alexandra Coutts provided data-backed insights into every aspect of your Black Friday SEO, including actionable tips on how you can get the most out of the Black Friday shopping frenzy this year.
- Speaker’s name: Alexandra Coutts
- Job role and company: Head of Digital at ThoughtShift Ltd
- Links to Twitter profile: @lottafizz
- Link to LinkedIn profile: https://www.linkedin.com/in/izzi-smith/
- Link to the slides:
What was the talk about?
Black Friday (BF), it’s only the biggest date in the ecommerce calendar so there’s nothing special about it. Of course, as someone working in the digital industry, you know that Black Friday is one of the most important days of the year for your business and a time where you need your optimisation to be spot on. That’s why you’ll be so pleased with what Alexandra Coutts had to say during her talk.
Alexandra’s key tip was that you need to create a designated Black Friday page, rather than having a series of channels for your audience (and Google) to associate with BF. You must keep updating this page throughout the year, by adding content to it, linking out to current sales, and more. A great tip is to put a BF countdown on your page, as this adds a sense of urgency to it.
While building a designated BF page is crucial, the other crucial lesson we took from Alexandra’s talk was that you have to plan for Black Friday throughout the year – create and evolve Black Friday keyword relevant pages all year round so it builds ranking authority. As with most things in digital, preparation is everything when it comes to Black Friday.
“Build out a Black Friday page and keep updating the content, even out of season.”
@lottafizz says consumers are no longer adding "Black Friday" to their searches (they assume there is a deal so look for the brand) #AlexandraCoutts #BrightonSEO #seekerdigital #blackfridayseo #blackfriday
— Seeker Digital (@SeekerDigital) April 12, 2019
Potential impact on the industry
Black Friday happens once a year and for one day. However, if you want to be prepared for Black Friday and be in a position to get the maximum from it, you need to start your SEO strategy months before and to update it throughout the course of the year – good things don’t come to those who wait, good things come to those who get their house in order at the earliest opportunity.
- Create a designated Black Friday page
- Start your keyword strategy months in advance
- Leave nothing to the last minute