Spotlight on… The Seeker Content Team

16 July 2021

Posted in: Agency

The content team is the engine room of Seeker Digital. We write hundreds of thousands of words every month, for everything from long-form blogs to landing pages.

Naturally, this takes a team of swift, smart writers to keep up with demand, such as our own Digital Copywriter, Charlie Warner. We sat down with him to learn more about what it’s like in Seeker Digital’s talented content team.

Introduce us! Who are you and what do you do?

I’m Charlie, Junior Copywriter, otherwise known as the baby of the content team.

Content is the largest of Seeker’s departments, filled with these lovely faces:

  • Content Manager: Stevie
  • Content Executive: Bethan
  • Senior Copywriters: Jenny, Elliot, Alistair, and Damo
  • Digital Copywriters: Verity, Jon, and myself

We’re big, but certainly not scary, and always ready to welcome new faces.

What does your role involve?

Crafting unique articles for a range of wonderful clients, conceptualising nuanced content marketing strategies, writing snappy social copy… The list goes on! 

Since joining Seeker as a junior writer fresh out of university, my role has grown and grown. 

What does a typical day look like for you?

There is no such thing as a typical day at Seeker, which is why we never get bored. 

One day I can be writing guest blogs, and the next, championing concepts for our latest PR campaigns—but that’s just me… 

The content team is a diverse bunch of characters, each with our passions and specialities. 

What was your background before working at Seeker?

My background before Seeker is quite varied. 

First and foremost, I’m a Bristolian through-and-through who studied English & Media at the most southerly of towns, Bournemouth. Here, I caught the writing bug and fell in love with the art of storytelling, namely Dan Harmon’s Story Circle (yes, the creator of Rick & Morty) because narrative is how we, as people, make sense of the world. 

Following my university days, I became a stonemason and learned to get my hands dirty while writing for charity marketing campaigns on the side. This goes to show there is no one way to get your foot in the door—you just have to keep trying.

How did you get your break into copywriting?

My big copywriting break came with a little bit of luck. 

After getting trigger-happy with LinkedIn’s Quick Apply feature, my CV landed in a pile where it had no right being—a personal assistant role.

Luckily, that role was at Seeker, where my CV was picked up by our Content Manager, Stevie, who happened to be looking for a writer. And that’s how the story ends: I interviewed, accepted the role, and never looked back. 

What is the biggest achievement of your career?

Great question! To which I have the most SEO answer of all: it depends

It depends on what you see as an achievement or whether you can name just one. 

To that end, between my very first published article to getting over imposter syndrome, this past year has been a journey of firsts, which I collectively call my proudest Seeker moments.

While I’ve improved my writing and grown into a confident speaker, you never forget the foundation and that long list of firsts.

What advice would you give to someone trying to get into copywriting?

I could rattle off marketing jargon or a variety of exciting tools, but often the best advice is simple: keep writing, reading, and learning. 

Like walking away from an exam and remembering a case study that slipped your mind, the role of a copywriter is impossible to master because there is always something more to add. 

Does that analogy make sense? I’m not sure. The point being, you’ll quickly learn the quest for perfection is a fool’s errand, but that doesn’t mean you can’t be great at what you do.

How have you found the experience of working remotely over the last year?

My first couple of days at Seeker were a whirlwind.

Day one? Pandemic in the news. Day two? National lockdown. 

Not the most typical start to a new job, but as with any new starter, all I could do was take it in my stride. However, that’s not to say Seeker wasn’t supportive—quite the opposite, in fact!

Looking back, almost nostalgic for the first lockdown, my biggest learning experiences were taught over Google Hangouts (or perhaps a quick jaunt over to Zoom). That said, I’m glad to be back in the office and getting to know everybody better face to face.

What projects are you working on right now?

Right now? Well, I’m exploring a new side to Seeker while making use of my passion for sports. We’ve created a fantastic creative asset for one of our biggest clients—but shh! It’s a secret for now.

What is the biggest draw for anyone thinking about working at Seeker?

The community. After all, it’s one of Seeker’s core values for a start. 

Seeker is rewarding in many ways, but all the hard work would mean nothing without the people that help it grow. This agency is a place where everyone learns from each other and knows how to have a good time doing what they love. 

If you’re a copywriter and this sounds like your kind of thing, we’re hiring! Get in touch today—we want to hear from you!

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