Futureproof PR: Learnings from the Digital PR Summit 2025
Our Seekers get about a bit. Mere weeks after their jaunt to Brighton for BSEO 2025, our trio of digital PR day-trippers (that’s Charlie, Sinead, and Laura) took a second springtime pilgrimage — this time, travelling over 250 miles north of SEO’s favourite seaside locale, to Manchester. Their destination? The Digital PR Summit. After donning […]
The Good, The Bad And The Ugly: Valuable PR Lessons Ecommerce Brands Can Learn From Community Management
Community management might feel like just another daily task to tick off as part of your social strategy. Replying to queries, handling complaints, responding to tweets—it can often feel like a box to check simply in order to shift it off your to-do list for that day. But for ecommerce brands, it can impart some […]
Love Your Links: Digital PR Tactics That Win Coverage, Awareness And Traffic
As algorithms adapt and the rules of the SEO game change, marketers and site owners alike are under increasing pressure to outfox the search engines. And while the SEO arms race has been ongoing for decades, recent advances in AI have intensified the competition significantly. There’s plenty to be said for cutting-edge marketing tactics — […]
The “Mean Girls” Principle of Prospecting
How many times have you felt as though you’re simply all out of options when it comes to prospecting for sites to cover your PR pieces or host your backlinks? In the world of outreach, it’s an all-too-common dilemma. But it’s also one that can be solved if you take the correct approach. The solution? […]
What is Relevancy & Why Does it Matter? A Digital PR Explainer
Digital PR is our bread and butter here at Seeker. It’s how we secure potent, high-authority links with the kinds of publications that deliver the best results. When it comes to measuring the success of our digital PR campaigns, link juice isn’t the only factor we’re interested in. Sure, a campaign that gained a high […]
How To Write A Press Release For Digital PR (The Seeker Way)
When it comes to building links, quality is just as important as quantity. But how does one make the leap from building links via specialised, niche sites to receiving press coverage from national news networks? Press releases—that\’s how. Here\’s the thing—journalists are extremely busy individuals. They\’re overworked, over-caffeinated, and oftentimes uninspired. This sucks for them, […]
Building E-E-A-T With Digital PR
Just like some of the more unpleasant people you’ve encountered in everyday life — Google loves to judge… The company’s highly complex, deeply mysterious search algorithm has all sorts of ways of determining whether a website is worthy of climbing up to the top of the results page, but thankfully, not all of these factors […]
What is Digital PR? Understanding Digital PR Services For SEO
Digital PR services are one of the fastest-growing strategies in the marketing space right now. While traditional PR meant billboards and radio features, digital PR opened the doors to creative digital campaigns and major online growth which in today’s digital society is like gold dust! Let’s not forget the important relationship between digital PR and […]
Bridging The Gap: Why Digital PR and Outreach Teams Should Collaborate More
As someone who has been in both the Digital PR and Outreach teams here at Seeker, I believe that everyone in PR should do a bit of editorial outreach (and vice versa), at least at the ideation and prospecting stages. After all, digital PR and editorial outreach are two sides of the same coin, inevitably […]
Digital PR Campaign Review: Pride in Parenting
Digital PR is our bread and butter here at Seeker, but the lightning-fast pace of the marketing world means we rarely have the chance to share our reflections with you, our dear readers. As our clients can attest, we put our hearts and souls into everything we produce, and so in honour of our team’s […]