Silence, Brand: The Unwelcome Rise of ‘Chatty’ Marketing Copy
This month, I provide an abridged history of branding and discuss the unsettling rise of relatable marketing copy. Authors note: To fully appreciate the irreverent comedic undertones of the next two paragraphs, a familiarity with the work (and voiceover style) of Adam Curtis, a British documentary-maker, is essential. In the late 90s, a new kind […]
The “Mean Girls” Principle of Prospecting
How many times have you felt as though you’re simply all out of options when it comes to prospecting for sites to cover your PR pieces or host your backlinks? In the world of outreach, it’s an all-too-common dilemma. But it’s also one that can be solved if you take the correct approach. The solution? […]
Bridging The Gap: Why Digital PR and Outreach Teams Should Collaborate More
As someone who has been in both the Digital PR and Outreach teams here at Seeker, I believe that everyone in PR should do a bit of editorial outreach (and vice versa), at least at the ideation and prospecting stages. After all, digital PR and editorial outreach are two sides of the same coin, inevitably […]
