How to Audit Your Brand SEO Health
If you’re already familiar with brand SEO (check out my previous blog on the basics of brand SEO if not), you might be eager to update your current SEO strategy in the hope that a flood of branded (and unbranded) traffic and an uplift in the SERPs will follow. But before enthusiastically dashing down the […]
What is Brand SEO and Why is it Important?
As an SEO professional, I’ve encountered numerous websites that seem to rank exceptionally well with minimal SEO effort. At times they’ve been client sites (which is of course pretty satisfying for us as an agency!) but when it’s a competitor’s website, you’ll naturally feel frustration — along with a desire to know just how they’re […]