The Paradox of Expertise: Who Can You Trust Amid So Much Conflicting Online “Advice”?
I’ll begin with a tale of late-night woe. As the devoted yet perennially sleep-deprived servant of a five-month-old, fur-covered tyrant (more commonly referred to as a “puppy”), I slumped glassy-eyed and end-of-tether-adjacent onto my sofa, staring down a dilemma: Leave the Big Bad Wolf wannabe to “howl it out”, thus teaching him that his bellows […]
BrightonSEO 2025: 10 Talks That Got Us Talking This April
So, another BrightonSEO comes and goes. Is it just us, or do the post-conference withdrawal symptoms hit that little bit harder every time? Alas, not even a swag-loaded tote bag can fill the void — although it certainly helps. Between the meet-and-greets with some of our industry’s best and brightest, the late-night fat-chewing with friends […]
Link Building for SaaS Businesses: How to Secure High-Quality SaaS Backlinks
Why is link building important for SaaS brands? Well, in the hyper-competitive landscape that is SaaS, links can be an all-important differentiator between brands vying for the finite attention of consumers and businesses alike. Sure, link building is ultimately about improving search engine rankings; but in the SaaS sphere, it’s also a strategic tool for […]
What is an Outreach Value Proposition? How To Build Links By Adding Value
Despite claims of the dwindling potency of links as a ranking factor, most SEO professionals know they remain high-value digital currency — with the power to build authority and help you scale the SERPs. And when it comes to link building, outreach remains fundamental to the whole process. Your approach to outreaching to prospects can […]
What is SaaS SEO? A Guide to Organic Growth for SaaS Brands
The term ‘SaaS SEO’ might be something of a miniature tongue-twister (that’s a lot of S’s for one industry-merging catchphrase), but when it comes to Software-as-a-Service, a robust SEO strategy is pretty much non-negotiable. The SaaS industry is currently valued at just shy of $260 billion — experiencing over 300% growth in the past eight […]
What Are Backlinks and Are They Still Important for SEO?
“I think they’re important, but I think people overestimate the importance of links.” Speaking at a conference in 2023, Google analyst Gary Illyes questioned whether backlinks are still as important in today’s SEO landscape as they were in — what we’ll refer to as — simpler times. But has the significance of backlink building as […]
The 12 SEO Tips of Christmas: How to Create a Christmas SEO Strategy
With knitwear making its annual reappearance and Michael Bublé slowly emerging from hibernation, Christmas must be on its merry way. For online businesses, this means bracing for an incoming snow storm, as gift-hungry consumers scour the SERPs and seek out some yuletide inspiration. Hoping to boost traffic (not the crawling-home-for-Christmas kind) and maximise revenue this […]
5 Reasons Every Digital Marketer Should Attend BrightonSEO
If you’ve attended BrightonSEO at any point during the past seven years, chances are you’ve spotted a Seekerite or two, decked out in our finest Seeker-branded gear, manning our custom-built stand (selfie pod and all), furiously scribbling notes at the back of the auditorium, and generally mingling and hobnobbing with fellow SEO habitués. After first […]
Algo Aggro? How To Future-Proof Against Google Algorithm Updates
If you have any experience of SEO, you’ll likely be well aware of the rug-pulling ramifications of a major Google algorithm update. Your once well-refined and meticulously-honed SEO strategy? Suddenly in need of an overnight rethink due to Google shifting its goalposts. Imagine spending months studying assiduously for an exam, only to discover on the […]
What Is SEO Outreach? Definitions From An Outreach Agency
Is outreach still relevant in the evolving world of SEO? As Google’s algorithms mutate and the organic growth goalposts continue to shift, it remains vital that brands adopt an effective SEO outreach strategy to bolster their backlink network and enhance their online visibility. But SEO outreach is admittedly a hazy concept, and as a strategy, […]