Mastering PLP Content Indexing: A Guide for Ecommerce SEO Success
During my 7+ years as a technical SEO, I\’ve seen firsthand how fiercely competitive the ecommerce landscape can be. A single SEO mistake can send your site plummeting from the coveted first page of search results, often without you even realising it. While your competitors might boast a superior product range, stronger brand recognition, or […]
How to Audit Your Brand SEO Health
If you’re already familiar with brand SEO (check out my previous blog on the basics of brand SEO if not), you might be eager to update your current SEO strategy in the hope that a flood of branded (and unbranded) traffic and an uplift in the SERPs will follow. But before enthusiastically dashing down the […]
What is Brand SEO and Why is it Important?
As an SEO professional, I’ve encountered numerous websites that seem to rank exceptionally well with minimal SEO effort. At times they’ve been client sites (which is of course pretty satisfying for us as an agency!) but when it’s a competitor’s website, you’ll naturally feel frustration — along with a desire to know just how they’re […]
The Complete Guide to Optimising Your SaaS Brand for AI-Powered Searches
The rise of AI chatbots like ChatGPT and Google Bard is creating new search experiences for SaaS buyers. While it can be incredibly challenging for SaaS brands to rank for competitive keywords in traditional search, optimising your overall brand entity can help your business stand out in AI-driven searches. By taking the time to enhance […]